









Product Description Alterna CAVIAR Anti-Aging Multiplying Volume Shampoo reduces breakage while nourishing strands, adding volume, and gently cleansing hair. The secret is the Marine Plumping Complex, which contains omega-3 and Seasilk to strengthen and restore hair’s natural thickness and reduce breakage. Color Hold, a proprietary technology, locks in hair color brightness. Formulated without Parabens, Sulfates, and Phthalates. This product is also free of synthetic color, DEA/TEA, and petrochemicals, and is suited for color-treated hair. It is part of the first luxury hair care collection inspired by skin-plumping technology for supremely voluminous hair. In a consumer test of 30 women who used the CAVIAR Anti-Aging Bodybuilding Volume Shampoo, CAVIAR Anti-Aging Bodybuilding Volume Conditioner, and CAVIAR Anti-Aging Miracle Multiplying Volume Mist (each sold separately) over the course of two weeks: 89% said the more they used, the more their hair looked multiplied. Brand Story We create innovative haircare and styling products inspired by skincare science and formulated with pure and effective ingredients, designed to deliver performance without compromise for an exceptionally luxurious experience Review: This product is simply amazing - Wow this shampoo is truly incredible , Not only does it give my hair much need it boost in thickness and volume, but also works wonders preserving my color and enhancing the appearance of my thin hair , I noticed a significant difference in the texture and overall look of my hair since using it. It is like magic potion in a bottle. If you are looking for a shampoo that dose it all adds volume, protects color, and improve thin hair, look no further Review: Worth Every Penny - I am retired and on a fixed income. I hesitated to buy both the shampoo and cream rinse because of the cost. However, I was desperate because I was tired of dealing with my COVID hair. I came down with COVID in early 2020. I have long COVID and one of the lasting effects was my loss of hair. It just fell out. The result was thin flat hair of all lengths. I have tried several salon products but nothing improved my hair. Today I used the Alterna Caviar Anti-Aging Multiplying Volume Shampoo for fine hair. OMG I can't believe that my hair feels and looks thicker, there is no frizz, and it is so soft. I also use Caviar leave-in heat protection spray because I use a blow dryer and iron on my hair. I rarely write feedback for products. This is an exception because of the results of this product. Amazing product.

























| Customer Reviews | 4.5 out of 5 stars 906 Reviews |
D**O
This product is simply amazing
Wow this shampoo is truly incredible , Not only does it give my hair much need it boost in thickness and volume, but also works wonders preserving my color and enhancing the appearance of my thin hair , I noticed a significant difference in the texture and overall look of my hair since using it. It is like magic potion in a bottle. If you are looking for a shampoo that dose it all adds volume, protects color, and improve thin hair, look no further
K**L
Worth Every Penny
I am retired and on a fixed income. I hesitated to buy both the shampoo and cream rinse because of the cost. However, I was desperate because I was tired of dealing with my COVID hair. I came down with COVID in early 2020. I have long COVID and one of the lasting effects was my loss of hair. It just fell out. The result was thin flat hair of all lengths. I have tried several salon products but nothing improved my hair. Today I used the Alterna Caviar Anti-Aging Multiplying Volume Shampoo for fine hair. OMG I can't believe that my hair feels and looks thicker, there is no frizz, and it is so soft. I also use Caviar leave-in heat protection spray because I use a blow dryer and iron on my hair. I rarely write feedback for products. This is an exception because of the results of this product. Amazing product.
D**N
Very cost effective compared to others products.
Love this shampoo. It was a volumizing shampoo and worked great. Plus a great value for the money.
V**N
Hair conditioner
Makes hair look and feel fabulous
C**.
great shampoo tho expensive
leaves hair feeling great. love it
P**D
Worth the price
This shampoo is expensive, but so worth it.
D**R
great purchase
I don’t buy shampoo that often last two brands I used were panting, and someone told me to buy a horse in Maine. Evidently, they both have a lot of sulfites in them which actually disturb your hair growth so I purchased this and I within two days notice a very large difference in the thickness in the fullness of my hair very good product works for me
G**G
Caviar Shampoo
Thick, sticky and I will never buy again! Unless you use a really good conditioner, good luck with rinsing the goop out of your hair. Doesn't volumize hair!
Trustpilot
2 weeks ago
1 month ago