






✨ Matte perfection that works as hard as you do!
L.A. COLORS Truly Matte Foundation in Cool Beige (CLM359) delivers a high-pigment, long-wearing matte finish that stays fresh all day. Its blendable, buildable liquid formula offers medium coverage with a smooth, powder-like texture, ideal for oily and combination skin. Available in 14 shades, cruelty-free and vegan, this foundation is a budget-friendly, ethical choice for professionals seeking flawless, shine-free skin from morning meetings to evening plans.



























| ASIN | B077QCD2YK |
| Additional Features | Blendable, Buildable coverage, Creamy texture, Cruelty-free, Long Lasting |
| Age Range Description | Adult |
| Best Sellers Rank | #10,297 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #113 in Foundation Makeup |
| Brand Name | L.A. COLORS |
| Color | Cool Beige |
| Container Type | Bottle |
| Country as Labeled | China |
| Coverage | Medium |
| Customer Reviews | 4.5 out of 5 stars 2,610 Reviews |
| Finish Types | Matte |
| Global Trade Identification Number | 00081555793593 |
| Item Dimensions | 1.25 x 1.25 x 4.5 inches |
| Item Form | Liquid |
| Item Type Name | MAKEUP FOUNDATION |
| Item Weight | 0.58 Grams |
| Manufacturer | L.A. COLORS Cosmetics |
| Material Type Free | Cruelty-free, Vegan |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Long-wearing |
| Recommended Uses For Product | Face |
| Skin Tone | All |
| Skin Type | All |
| UPC | 081555793593 |
| Unit Count | 2.9 Ounce |
O**O
Beautiful product, it completely met my expectations.
Great foundation for everyday use. It provides medium to full coverage with a smooth matte finish that lasts all day. Lightweight, easy to blend, and doesn’t feel heavy on the skin. Perfect for oily or combination skin. Excellent quality for the price—highly recommended!
K**Z
Great coverage and long-lasting!
I’m so impressed with this foundation! The coverage is full and flawless without feeling heavy on my skin. It blends beautifully and gives a smooth matte finish that lasts all day — even in the Florida heat! I love that it doesn’t oxidize or make my face look oily after a few hours. For the price, it performs better than some high-end brands. Highly recommend if you want affordable, reliable coverage!
L**D
Great Color Match & Long Coverage
Great foundation! Hope it’s never discontinued!! I apply in early am and it last throughout day even late in day. Great color and coverage!!
A**R
I love this foundation
Oh my God I love this matte foundation it has great coverage and not greasy at all or not to dry. And a little bit goes a long way. If you can't find a good foundation try this one plus the price is great
A**.
Great coverage
Makeup is not only for females I'm the youngest and only male of 5 older sisters. I've learned a thing or 2 about beauty I've used expensive cover ups this one works just as good for a lot less works like a charm to cover up sleepless night extended weekday happy hours wink wink put your best face forward and get a bang for your buck!!!
D**J
Great foundation
I usually don't purchase foundation on-line but my in-store purchase was a dud. I was really happy with the color matching my skin tone. As other women know, it's sometimes a challenge to find the right color. I love that's it's lightweight and goes on easily. I do use some L.A. products and wasn't disappointed in the quality of the foundation. I will purchase this product again.
T**.
Good foundation at a good price!
Really good budget friendly foundation. This foundation takes a couple coats to completely cover everything but for the price it's worth it! It lasts all day while wearing. This foundation has a pump on it to make application easier. It's lightweight with a good texture. Perfect for my skin when on a budget.
S**E
Pleasantly surprised : CLM352 Natural
It is difficult to find my shade, I am Asian mix, so I have light olive skin tone. I am fair warm / light. My Clinique shade is Alabaster 10, I got the CLM352 Natural. I am a skeptic about everything, however willing to try. Gave this shade a try, again, pleasantly surprised. I will be buying again. I did apply it on top of my primer (Milk, water based) and did apply my foundation powder (NYX Nude, stay matte not flat.) I have spent a lot of money on makeup for years. I wanted to find makeup less expensive, but same look and quality. This shade does give me both. I applied it with a sponge applicator, it does spread evenly and easily. I recommend anyone curious to give this brand a try! You don’t know until you try it. Update: I stopped applying the foundation over the Milk water based primer. I apply it over Elf Holy Hydration (I tend to use dry skin in the Fall and Winter) after my face lotion has dried enough to where it is slightly “touch sticky,” then I apply this foundation. All other steps are the same. I will be buying my third bottle soon! You gotta give this foundation a try!
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