Customer Relationship Management (CRM) for Medium and Small Enterprises: How to Find the Right Solution for Effectively Connecting with Your Customers

Easy to read, chapters with very focussed content, broken into short paragraphs and punctuated with bullet points highlighting key points.Good to see the message is strategy before technology, but with a strong focus on the procurement process to round off.Highly recommended for a tech-neutral approach.

Everything you require to understand how companies sustain loyalty to their customers, target them and how tailoring products and services to their customers wants and need using CRM