Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides) Paperback – August 1, 2014

If you are thinking about starting A career in music, already have a career in music or want to sharpen your music marketing skills read these two books. As one reviewer remarked be ready for some intense scrutiny on your Music business endeavor and ideas.With that said all of the advice and strategies are solid, well founded and thoroughly thought through. There is much more here than meets the eye so what Bobby has written. Be prepared to go deep! Should be required reading for any entrepreneurial minded musician looking to break into the music industry.

With the changing landscape of music distribution and consumption, it can be very difficult to get one's head around the best way of building an audience and distributing independent music. This book is the best resource I have seen for approaching marketing as an independent artist. There are so many ideas and resources in here that I found myself going back over sections with a highlighter to make sure I could easily find the nuggets of information I wanted to come back to. In fact, there is so much here that it can be overwhelming to digest it all. However, Bobby has synthesized all these ideas with templates, a sample marketing plan, a great directory of resources and excellent summaries such that the wealth of information never becomes a roadblock to execution. I can't recommend it highly enough.

Bobby, great job on this book! I highly recommend it to anyone wanting to maximize their chances of success in the music business! In fact, as a former successful business person, as well as a composer, I have no problem saying that this book should be in the hands of ANYONE who has started a business, or who is contemplating entrepreneurship, since the principles laid out in the book can be applied universally. The information is well laid out and easy to read. I have read other marketing "How To" books, and I have to say in all honesty, you will not regret investing in this one! It will be a reference that you will refer back to, time and time again.

Great Book recommended by a mentor/colleague/friend of mine. I was a little hesitant at 1st to read another BUSINESS book.Sometimes these kind of books are better to have around in case to look something up, and the writing can be a little dry.In Music Marketing for DIY Musician it gives you real life scenarios.Helpful to get your business on track whether your an artist, producer, teacher, musician, band, solo artist etc.It also has helpful worksheets that will make you start thinking about how to change your business for the better...I'm chugging along and taking all of Bobby Borg's advice in, and look forward to reading the rest of the book:-)

This is a great book for anyone whose involved in the music industry and is seeking knowledge about the actual business.

Putting together a marketing plan is a daunting task. This book takes all the guess work out of the equation. With no personal marketing experience whatsoever, this book gave me the confidence and direction to turn my ideas and creativity into something tangible. It is even set up in a way that you can proactively build your marketing plan while you read the book. Although this book is geared towards music, anyone looking to start ANY kind of business or launch any product can benefit from reading this book. If you're just starting out or looking to take yourself to the next level in whatever business venture you have, you should read this book.

This book is a great tool to GET YOUR MUSIC CAREER GOING. I used it to create my Marketing Plan from scratch and its helped me to not only pin down who I am as an artist but each and every step I need to make, to get where I wanna go. Its motivating to see your goals and dreams become more procedule. The book provides all the steps and you can apply them director to your business!

Awesome Book! Very Informative!. For someone who has been out of the music industry for a while and has recently reentered into it, this book makes complete sense. It's concepts are easy to follow and simple to apply to online music, to boost up sales. I would be lost if It hadn't been for Music Marketing for the DIY Muscian Book. It is very well organized and logical, I enjoyed reading some of the articles on the already famous. The stuggles they endured place light on their humanity. Excellent, enjoyable reading as well as acedemic. Keep Writing those books Bobby.Wendy Leigha