milk_shake | Icy Blond Shampoo 300 ml, Specific Anti-Yellow Shampoo for Blonde or Lightened Hair, with Black Pigment, Made in Italy

I’ve been using the Milk_Shake Icy Blond Shampoo for a few weeks now, and I’m really impressed with the results! I have blonde highlights, and this shampoo helps to keep the brassiness at bay, leaving my hair with a cool, ashy tone. The formula is gentle yet effective at neutralizing any yellow or orange undertones, which is exactly what I needed for my bleached hair. The shampoo has a nice, fresh scent and lathers up really well. I’ve noticed my hair feels softer and more hydrated after each wash, and it doesn’t dry out or feel stripped like some purple shampoos I’ve tried in the past. The black pigment in the shampoo is a bit unusual at first, but it rinses out easily and works wonders for achieving that icy, platinum blonde look. What’s even better is that the effects seem to last. I don’t need to use it every time I wash my hair — I can go a few days between washes and still maintain that cool, blonde shade without any brassiness creeping back in. The bottle is a generous size, and a little goes a long way, so it’s lasting me a while, which is great for the price. Overall, I’d highly recommend this shampoo to anyone with blonde or bleached hair looking to maintain a cool, vibrant tone that lasts. It’s become a staple in my hair care routine!

Fantastic product - great toner for yellow, smells amazing and your hair will too - highly recommend

Was a little weary as my hair ia so porous the purple shampoo made my hair 💜 However this did darken my grey but seems to have stopped the yellowing on my white hair Don't use every time though

Great shampoo fit bleach blonde hair nice smell too

I am so happy I found this shampoo on my recommend. After 2 washed my hair became cold blond, and I forgot about purple shampoo for forever! I like how it brings the colour that you had on your first day of balayage, and keeps it for forever — I couldn’t even have this result with the purple shampoo 1 a week. An amazing value of money as I believe there is no other alternatives on the market. It also doesn’t dry the hair after the wash, which is amazing as I always had to take extra care of my hair after purple shampoo. I would highly recommend!!!

its okay It does tone but I feel like there are some better toning shampoos out there.

Use this every 4 washes. It's the best silver shampoo by far, people ask if I've had my hair done after using this. Really does remove the brassiness and gives it a good refresh. Lasts for ages aswell so it's reasonable pricing too.

Excellent product and does the job