L'Oreal Paris Feria Midnight Bold Multi-Faceted Permanent Hair Dye, One-Step Hair Color Kit for Dark Hair, No Bleach Required, Cosmic Azure

Love the no bleach required purple hair dye by Feria

I have self dyed my hair many times and never had a problem. I used 2 boxes of “Orchid Glow” (though I bought 5 because my hair was considerably longer but j just cut it). Followed all the instructions. The picture is the finished product—noticeably NOT the deep purple pictured on the box. It’s maybe a shade darker and a tiny bit redder than it started, but otherwise the dye basically didn’t take. I’m so mad I wasted my money and time on this stuff. I’m going to try again I guess since I have three more boxes but I definitely would not recommend this to anyone else. Update: Opened the next two boxes and the developer was a COMPLETELY DIFFERENT COLOR! This time it took on my hair, but still definitely isn't purple, just a darker fuschia. I now can be sure it was a problem with the dye and not user error. Ultimately, I bought five boxes, two weren't made right, and two were but still didn't come out the color the box suggests. They must have really poor quality control or something, I definitely will not be buying from them again. tl:dr, would give 0 stars if I could, do not buy

Easy to use and it looks wonderful.

Best around brand

So I'm on the fence with this hair color. Seeing as how I used Dark Orchid I thought the color would be much darker/deeper. It looks like an intense darkish auburn with fushia highlights. So, not what I was expecting. However, I have received so many compliments and "looks" for this hair color more than any others that I have used! I am not sure what to think yet, as I know red is notorious for fading I will see how it holds up. For reference I color my hair with a red violet usually a level 2 or 3. This is more like a 4+ I think that the box needs rebranding because I looked at other reviews and it doesn't match very well with what the description says.

If I could give zero stars, I would. I have used Feria hair color before with no issues. In fact, I used a different shade of Feria purple (Midnight Violet) a few months ago and it was fine. I put this on my medium brown hair. When I rinsed it off, my hair is still medium brown, except my roots are now ORANGE. Why did this lighten my hair so that my roots turned light orange? I am so frustrated right now, I just want to scream. Maybe it will work for you, but all I can say is buyer beware... unless you like orange.

My hair is medium brown shot through liberally with grey, and I've dyed it several times with the Cool Amethyst with good results. But the "amethyst" is so faint it's practically invisible unless a light is shining directly on it. So this time I tried the Midnight shade hoping it would show up better. It really does. It covered the gray satisfactorily as well (the "after" pics are without a flash in a not-overly bright room). It took about twenty minutes to apply and then I let it sit for twenty-five minutes. I like the brand because it doesn't smell bad, the gloves are big enough for my fat hands, and they're sturdy enough to take off when I'm done applying the dye and put back on for the rinse out. I love the hair conditioner follow-up treatment, too.

I love loreal. I use a lot from them and Feria is the only line that actually can dye my dark hair... I still can't dye it blue or pink etc but this brand red and purple tints dye hair well

This is my new favourite hair colour. It actually works on dark brown or black hair. It changed my colour hair to exactly act on the packet. Which never happened with me. As I have grey hair plus very dark brown to black hair. My hair is healthier than before. the conditioner is really high end. I highly recommend this hair colour to anyone with darker hair colour and looking to get some different colour on their head without bleaching their hair. 100% satisfied with this product.

This colour turns out more red than purple!!! I had virgin hair from roots to end, and the colour is horrible based on the back of the box, it should have came out to the middle swatch colour based on my natural hair,, it DIDN’T!!! Plus it looks dull like a washed out faded colour… so gross!!! Big regrets on this purchase!!!!!! And i made sure to check the colour inside the box and it matched the box number

My natural hair is dark brown with 15% gray. I have been covering my gray with a dark brown to match my own hair for years. I wanted to change things up and thought this would go a nice dark purple…failed experiment. -the pigment takes very differently on virgin hair vs coloured hair. I had about an inch of virgin regrowth, which went bright pinky purple. The rest, which had previously been coloured dark brown, was barely changed. So yeah, I had a stripe of pink roots which looked really weird. -the box says “not for predominantly gray hair”. Well I’d say it’s not for any amount of gray hair. Does not cover grays at all. Would probably be a good product for the right hair colour and condition, but I’m currently sitting here with my reliable old brown dye processing in an effort to cover up this live-and-learn experience.

At first: delivery was super fast considering that the package was like one way in Canada & I'm the opposite. Make the color ... at first of the mix I was like "hmm ok, it's pink red" ... still put the mix in my hair ... washed the hair ... blowdry and put the straightener right away. I was shock, the hair was RED !!! Not purple at all 😞

Easy on the hair but I feel the colour could have been a lot bolder then it actually was