It's Balm Full Coverage Lip Crayon (Vintage Mauve) Hydrating, Nourishing Lip Colour - Smooth, Highly Pigmented, Semi-Gloss Finish - Buildable Lipstick with Nourishing Vitamin E Lip Balm Core

I love, love, love this lip balm! I’m a mature woman. My old lipsticks which I loved in my prime are just not cutting it anymore.. My lips feel dry a lot these days (plus my skin) so I have has to replace a lot of old make up/ skin care. I can feel the hydration of this immediately when applying it. I picked the perfect colour very similar to what I used to wear. No tightness , dryness anymore.. A good find!

Bought this following a magazine recommendation. It’s nice and soft with good colour which lasts. Only reason for 4 not 5 stars is that it’s slightly darker than it looks in photo and I wanted a very pale colour.

Really good colour & like that you can have a opaque light cover or build it for full colour & its very moisturising

This is product is lovely however is nothing like the colour advertised. I ordered island blossom however is more the colour of grape jelly

Beautiful colour and is very moisturizing and soft no stickiness. Glides on and stays on.a new favourite for me.

I purchased this lip balm because in all of the pictures it looks dusky pink in colour. However I was disappointed when it arrived as it is more of a brighter pink colour.

My favourite lipstick/balm. Great neutral shade on the pink rather than orange scale which suits me better. I don’t even need a mirror to apply it & it moisturises as well as a plain balm.

The title says it all really. I love the product itself. It behaves more like a lip stain once dry but doesn't dry my lips at all. The 90s neutral is just that, except back then it would've been matte. This is a gloss so obviously it's shiny, but not too shiny. It's a really nice everyday product, fresh looking without seeming too "done." The bad. I hate these new gloss pencils like children's crayons. It's really messy to apply and it's not really a product you can use a brush on due to the core. Since it's so pigmented I wouldn't dare apply it without a mirror. Years ago the body shop had a similar product (it was really crap and dried one's lips like the Sahara) but it was easier to apply since the start had been cut like a lip stick which seems to make all the difference. So to sum up, yes, it's nice but please make it easier to apply neatly.