iroiroPremium Natural Semi-Permanent Hair Color 105 Plum (4oz)

Super vibrant color and lasts forever! Be careful though it absolutely will stain EVERYTHING, including your tub/shower

great hair dye!!! this dye goes over dark hair with no bleach as a toned down version of the color. but, the one thing that sucks a little is the STAINING... it stains everything and its really difficult to remove. i woke up the next morning after dying when it had completely dried before i went to sleep, i woke up with a pink face and pink pillow . but i guess thats what makes the dye stick so well to the hair! it WILL stain your shower if proper measures to avoid it arent taken beforehand

I absolutely love this brand for unconventional hair colors and I don't think I'll use any other brand from now on. The picture I posted is after dying it and the second picture is how it looks when it fades and I will say that the color lasts a lot longer than other brands! I use the Wella Professionals color treated shampoo and I think that's the best option for color treated hair.

This hair dye is so pretty! Easy to use and vibrant color. Just be prepared to clean up stains. Pink loves to stain everything!

This is a pretty good hair coloring product, but it is not very long lasting. A lot of the color ended up in my bathtub after I rinsed it out, but it came out after a few days.It looked bright for a couple of weeks, not as long as the henna I normally use, but still nice.

It’s really good I recommend it, I’ve tried a few hair dye’s but this one is the best

this is a condition based dye so it doesn’t do much damage on your hair. i love this brand so much.

Love the shade, enjoyed the pleasant scent BUT...it bleeds like crazy. I decided to color two small sections of hair on one side of my head which I'd bleached a few days prior. I'd also bleached a small section on the other side of my head that I decided to leave blond. After leaving the color on my hair, in foils, for the 40+ minutes the directions recommended, I got some color on my fingertips as I pulled off the foil and I thought it was curious the color easily rinsed off my fingers. I figured it was because only 10-15 seconds had elapsed between getting the color on them and washing them off. I then rinsed off my hair in cold water until the water in the tub seemed to be color-free. I then let my hair air dry. The color looked great but I noticed my hair seemed crispy. Just in case I didn't get ALL the color out, I used a dark pillowcase that night and then an old bath towel for the next morning's shower and I'm really glad I did. In spite of washing my hair with a gentle shampoo in super cold water (it's winter time), my tub was splattered with color and my fingers were colored as were my fingernails - even underneath. AND, the section of hair that I'd left blond was colored, too. And of course there was color on my old towel after I towel-dried my hair. I'm not new to using semi-permanent color and I understand it takes a few washings to rinse out the residual color but I've never seen color bleed to the extent the IroIro did. I will NEVER use this product again.