Portfolio The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Buen libro

Rarely have I read a book in which the writer's speaking style is so apparent and consistent. His *voice* is uncanny. I've seen him interviewed multiple times in a variety of settings, and this book reads exactly the way he speaks (or vice versa, I guess), and I could listen to him talk all day. I know nothing about business, really, but his take on how these four companies function was fascinating to me. [I'm reading this in 2024, so I don't know exactly how his predictions or views have held up--an updated version would be equally fascinating.] His real-life perspective and common sense approach to life, as well as business, are worth anybody reading, regardless of age, profession, or politics.Detractors complained in reviews that he sounds unprofessional or not like a college professor because of his occasionally rough language.... EXACTLY!! He sounds like a real guy talking about real stuff in a real style with real vocabulary. He's not the nerd professor talking down to me like I'm an 18-year-old idiot--he's the cool professor talking to me like I'm also an adult (since, as the reader, I am), as we're having a drink after work or on a Saturday afternoon. He's not super-animated in person, either, which makes him sound even more sincere and credible--it's not a show, full of fake hystrionics. The numbers and data are all there, so he's not just blowing smoke, but the numbers don't read like mindless data or business-geek-talk. He is extremely insightful about human behavior and the psychology of young people entering the workplace.Again, I'd love some kind of ten-year update/revision/analysis, but I thoroughly enjoyed this book and would recommend it highly to any young person or college student with an eye toward a successful business career. I'm going to read Chapter 10, "The Four and You," with all of my seniors this upcoming year, as well, regardless of their career goals, because some of that advice applies to everybody!Very highly recommended!

Though many books have been written on technology and the way Big Tech companies function, The Four by Scott Galloway stands out. It describes the functioning of the companies in a very simple manner and lists compelling reasons to break the network effects created by the Big Tech.The hard hitting thought provoking views by the author may leave the reader contemplating on seriously taking such a step. The last chapter and the last paragraph in particular is specially very interesting.

Bought this after watching a YouTube video of Scott Galloway speaking. It delivered much more depth and insight which is what I was hoping for. Fascinating study into how FB, Amazon, Apple and Google have permeated so much of our lives.

Strong opinions on the main corporations of our times. Fundamental to better understand their business models and to get a good overview over last few decades in business. You may disagree with some of the conclusions, however it's always interesting to listen and understand. Excellent read!