Joico Defy Damage Protective Shampoo | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine

Bought it because my hairstylist used it (she usually uses a different brand of shampoo for color-treated hair) and I loved the smell. Then over the next couple days I loved how clean and soft my hair was. This shampoo is worth the cost - unlike other shampoos for color-treated hair, it does NOT make my fine hair so soft that I can’t do anything with it. It also lathers up very nicely and rinses well. My hair is just above the shoulders (and fine, but there’s a good amount of hair) and I need only a quarter-size portion tops for a rich lather that covers the whole head and back of the neck. So glad I decided to buy this!

Excellent shampoo and great value. Absolutely will purchase again and you only to use a very small amount for great lather and deep clean. Smells good as well.

This product works great on my hair.

I tried this based off of a friend's recommendation who is a stylist. I love the scent and it helps my hair stay strong and healthy. only con is it is a bit pricey.

I’ve been using this brand for almost a year, primarily another color- protect shampoo along with the blonde life purple shampoo. The winter and hard well water has made my hair very dry, and probably from using the purple shampoo, too. I bought this to repair it, and I’m impressed after just 4 washes. My hair isn’t frizzy, brittle, or so dry and for the first time in years it’s incredibly soft and has volume. I have baby fine, dirty blonde hair that’s greying, so I use a filtered shower head. I’m very happy with the transformation in such a short time, and will now only use the purple shampoo once a week as needed.

Love this brand and their products in general they work wonders for my hair however it came frozen but they spent the night in the delivery truck so they froze and kind of exploded and I had to thaw them in warm water it did work it smelled normal and the texture was fine so it getting frozen didn’t ruin it and I was able to use but yeah that kind of sucked but worth it also the price is sooo expensive but it is a good product

Has been my go to for 15 plus years!

This shampoo was recommended by my hairdresser to protect my colored hair. I don’t use it everyday or even every wash so it last a long time. I have very thick hair and I wash it twice every shampoo. It does not leave a film or a sticky residue. Best part is I love the way it smells!