






💥 Elevate your hair game with volume that lasts all day!
It's a 10 Haircare Miracle Volumizing Shampoo is a sulfate-free, color-protecting shampoo designed specifically for fine, color-treated hair. It delivers lightweight volume, lift, and texture while maintaining hair health and vibrancy. Highly rated by users, it lathers easily and pairs perfectly with the brand’s Miracle Leave-In Lite for a complete volumizing haircare routine.








| ASIN | B007JPRBCY |
| Best Sellers Rank | #41,339 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,154 in Hair Shampoo |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,588) |
| Department | Beauty |
| Is Discontinued By Manufacturer | No |
| Item model number | 898571000419 |
| Manufacturer | Deva Concepts - DROPSHIP |
| Product Dimensions | 1.5 x 2.5 x 2.5 inches; 11.64 ounces |
| UPC | 898571000419 |
G**E
Truly a great new Volumizing Shampoo for fine, color treated hair! Feel's "light and bouncy"! :D (Can't beat Sulfate-Free)!
I've always used It's A 10 Miracle Moisture Shampoo and along with their Miracle Leave-In Product and they have worked just fine for my color treated hair. Now, I also use Kenra and Fekkai hair products for color-treated shampoo/conditioners (on alternate days), but use the Leave-In Product on a daily basis (it's a must). :) When I heard that It's A 10 was coming out with this new Volumizing Sulfate Free line I was really excited to get ahold of the shampoo to try it out. With their product line I have found that I don't need to use a conditioner on a daily basis I can use their shampoo, and the Leave-In Product and I'm "good to go". I also like the fact that I was able to order the Volumizing shampoo from Amazon for several $$ cheaper than through the Salon/store pricing. : )(thanks Amazon)! So, my hair is fine, and I color treat it on my own at home ~ I like Sulfate-Free shampoo's/conditioners because they keep your hair healthier, and hold on to a "hair color" longer, and maintain that "color vibrancy" and make it look so much nicer! Using the Volumizing Shampoo I have really noticed a difference out of the other Sulfate Free shampoo's I've used. This shampoo does give the "volume" it is intended to do. It also makes makes my hair feel, nice and clean and light and bouncy. Oh, and on the "off days" that you don't shampoo your hair, your hair will still feel nice and clean! When styling after shampooing I use just a few products and I like the "light" feeling I had, yet knowing I was getting the volume I wanted and needed. You don't need to use more than even "one pump" of the shampoo from the bottle. It lathers up really well and rinses out great. The smell is really nice. I have heard some people say that they don't think they get a good lather out of their shampoos so they end up using too much shampoo when all they have to do is just rinse in a little water to lather up the shampoo to make it more sudsy for them. This is definitely not a need with this shampoo! I also noticed that with some shampoo's my hair tends to feel "brittle" or "snappy" after shampooing, with this one, it didn't. With the Volumizing Line they sell the Miracle Leave-In Lite Product to be used in conjunction. I want to purchase and try that out, but I have a fairly new bottle of the Miracle Leave-In Product to finish. I have been using it with the Volumizing shampoo and it's works out just great. So, if anyone is questioning if you can use them both together, yes you can! :) When searching for a new shampoo or conditioner it can be overwhelming as there are so many products out there. I would definitely recommend this one for anyone that wants a shampoo to use for volumizing, sulfate-free, a color-protectant, and shampoo that won't make your hair feel limp or weighted down after shampooing (or that snappy/brittle feeling I described above). *****Stars for a great hair product! :)
J**R
Best hair product on the market.
Love all it’s a 10 products. It’s results of each does my hair good.
C**A
Great product
Great. Doesn’t require a lot! Leaves my hair very soft.
P**M
Look no further!
I've tried a lot of shampoo brands for my thin, limp hair, and I can finally quit looking! It gives me plenty of volume and leaves my hair soft.
C**L
Love the shampoo, not the shipping
I love It’s a Ten products. The fragrance is yummy and it lasts. I am also happy to buy it in this huge quantity, but I was not happy with the way it was shipped in a bag with nothing to secure the top. It was in a semi-clear bag that was sealed inside the plastic Amazon bag, then the Amazon bag seemed to be cut down in size by heat to seal it, which caught the inner bag and left a hole in it. The top completely unscrewed during shipping and spilled in both envelopes. I could smell it immediately. While I would not want tape directly applied to the top, because that would leave sticky residue, I would suggest wrapping the top in a plastic wrap and taping that. You have to imagine how many times that bag is going to be thrown around! It was a lot of waste and clean up. I still love the shampoo, though. I don’t know how volumizing it is, but my hair is shiny and smells great.
M**E
Holy grail for fine /limp hair!!!
This is the most AMAZING product for fine hair. Gives you gorgeous volume without the weight. After just 2 weeks I noticed the overall health of my hair , strength , shine and fullness .. i was using extension to give me a fuller look, and teasing/ backcombing ,my hair. But now i dont even use my extensions anymore. this may seem high for a shampoo considering you can buy cheapo stuff at the local grocery store for 3-5 dollars but it is Definitely worth the price . And is cheaper on Amazon than in stores :) I am under no obligation to provide a positive review and receive no incentives or rewards for doing so. My aim is to highlight features and drawbacks that I would want to know about as a buyer, not hype the product for the manufacturer. I enjoy doing this and feel I am helping hundreds of people to make a decision on purchasing items on a monthly basis! My remarks are sincere and my own. I work very hard trying to write insightful and thoughtful reviews for each item. My hope is that these reviews are helpful to others. While it is true that many items are received at discounted rates or complimentary, my reviews are completely honest and are my personal experiences with the product. Again, it is just my opinion, your own opinion might vary. I received no monetary compensation and not required to give a good review
S**I
Fragrance is super strong
fragrance is super duper strong. Dries out my hair and makes it snarly. Love the conditioner from its a 10, but this not so much.
L**A
Love
love this product
Trustpilot
2 weeks ago
3 weeks ago