The Everything Store : Jeff Bezos and the Age of Amazon: A Novel Paperback – 12 August 2014

The time when someone says “Amazon”,the first thing that comes to our mind is the online retail giant situated in Seattle rather than the river basin of South America.Amazon has been scaling new heights everyday,with the resemblence that its CEO Jeff Bezos becomes the richest man on earth.Amazon is the biggest online retail company in the world,and reading a book about its journey just drives more excitement.Why you should read it:This book is more for business minded people trying to understand how to scale a company,how to decide whether or not to enter new business and understanding online retail in depth.But the most unique feature of amazon company is its focus on customer satisfaction.The book also tells the past and present life of Jeff Bezos to understand how the values of a leader influences the culture of a company.Summary:The following are the points/procedures which I felt were unique and decisive in Amazon’s journey.1).Amazon follows a flywheel business model:It believes that if one chain of business gets accelerated,the whole business gets accelerated.For example:In earlier days,Amazon focused on accelerating the divisions of distribution and logistics and thus now its paying off by increase in number of sales.2).Amazon,very smartly understands how an expert in that domain does business(like apparel or jewellery) and then tries to Amazoned (low cost,high selection) it for a lower price.3).The most striking feature of Amazon culture is its Focus on Customer needs,desires,problems,etc.In simple words, Amazon is obsessed about customers and this culture has been driven by its humble CEO Jeff Bezos.4).Amazon is always in the hunt to identify new sectors for disruption like the personal voice assistant Amazon Echo or its new video streaming business Amazon Prime Video,this gives Amazon an edge over other traditional companies.5).The real secret to Amazon’s success is its ability to play for the long term.Amazon assures its investors that in the long term,it plans to be industry leader and thus will be in a dominant position to acquire profits.6).Amazon also takes advantage of its position to leverage better deals from the manufacturers. This obviously gives them the edge over other retailers to acquire more customers and hence, drive more sales.Conclusion:Amazon is a innovative company which focuses on customer satisfaction and disrupting old sectors with technology,and people believe that it would be the first trillion dollar valued company.Reading this book will help you understand the whole business processes of amazon and the importance of long term in business world.

Really enjoyed reading it. It's very similar to the book, The Google StoryIt follows the birth and evolution of Amazon and gives us an amazing details of the visionary Jeff BezosCome to think of it.... We take all the wonderful services amazon provides us for granted, however each of those services were a revolutionary change to the industry when they were created. This book makes you appreciate the gigantic scale of the operations and the amazing efficiency with which the tasks are executed within the companyMy favorite sections of the book are about the creation of Kindle and the introduction of the "Next Day Delivery" serviceWish they update the book with the drone thing thoughSheer brillianceI would recommend it only if you like these kind of books about enterpruenial success stories... It's not exactly fun material, but a very detailed look at the beginnings and evolution of Amazon

Finally, I completed reading this book and I must say that the author has followed the Amazon journey very deeply. I cannot say that the book was entirely focused upon Jeff Bezos and the Amazon company, but it gives you insights about the important changes that took places in the dot com era. It clearly shows the effects of ignoring innovation. Amazon fought really hard during the tough years of depression and you can thank to Jeff's long sight vision for this accomplishment.From Amazon, we can understand the importance of caring about your customers in true sense. Throughout Amazon's journey, they are having single motto of giving the best prices and experience to their customers. And, in order to achieve this, they can fight the world.One of the important lesson that I learnt was that you create your own destiny. Jeff's biological father was not successful in life but on the other hand Jeff has excelled amazingly in his field. So, we should never blame our genes or the family for what we are.Amazon started right from the Garage with 3-4 people and rose to multi billion business. A lot can be learnt from Jeff's personality too. He is able to balance his personal and professional life perfectly. And, in his life, his mother and wife has been supportive, always.Vocab is used nicely through the book and I was able to learn a lot of new words for sure. This is a true masterpiece for all.thanks!

Its a really nice book. Explains that Amazon’s sole focus is to give its customers large numbers of options and lowest price.Plus how Jeff Bezos approaches the business. The competitive attitude. Ruthless behaviour of Amazon to acquire rivals.

Satisfied with the product quality

I received the book with a slight dent due to delivery mishandling, but the overall quality is quite good. I haven't read it yet, but based on my expectations and the general acclaim, I'm satisfied with my purchase. 'The Everything Store' by Brad Stone promises to delve into Amazon's journey from its humble beginnings to becoming a global powerhouse. I look forward to exploring its insights into Jeff Bezos's visionary leadership and the company's impact on e-commerce and beyond.