Clairol Professional Permanent Liquicolor for Light Blonde Hair Color with 100% Gray Coverage | Packaging May Vary

Been using this product mixed with a red blond for 47 years. Went white at 19. I have very thick long hair and two mixed bottles covers my roots for two applications. I apply to my roots then ten min. before done I brush it down through my hair so it gets lighter as you go to the ends. It looks so natural a bunch of gossipy coworkers were pointing out another employee had roots showing. One guy yelped out that the year before he saw my roots. I smiled and said. You just figured out that a year ago? I went white 30 years ago! I was only 19! I find I can use just a little on my part at three weeks and I part my hair from the side at front and to the center back. This makes it so when facing people they are not looking straight down your part. The blond is light enough As the little amount of red fades out that with this trick people don't see the white hair. I also dye my hair, put it under a shower cap and do housework or whatever till the timer goes off. In this way it takes little time. Just don't get sweaty or roots will not take the dye.

Same as what we purchase in store, great product.

Extremely close to my natural color. Just need a pick me up since as I’m getting older my hair is getting a bit darker. Do need to be careful of shampoo and conditioner or it fades quickly.

Please do not discontinue Clairol professional soy 4 plex permanent liquid color! I have been depending on this brand and line for 30 years . I and do many others will be lost without it . It’s customizable and needed because of its excellent consistent dependable results of beautiful color. Please keep this line going! Nothing out there is as good as this line and product . It covers gray well and has beautiful results .

I have been using this product for years. I like to combine it with the same thing, but in a tube, which is thicker. For me, the bottle has a little too much liquid. Regardless, it works…no more grey hairs.

Gorgeous Color, but found it to be more drying than conditioning.

My Mom was convinced that the wrong thing had been sent, but they changed the label. Luckily her cousin could see that it was the same product and it works exactly the same as the old formula.

My hairdresser who used to color my hair recommended this when I was moving out of state. I have been using it ever since and my new hairdresser compliments me on the color all the time. I love it. So inexpensive if you have the time to color yourself.