Isn’t this over priced???

A 10lb bag for $6.96? No, it's not over priced. Cheaper than I've seen it in stores. (I've heard rumors that prices change frequently on Amazon, though)

The ad states 2lb and the picture is of a 5lb bag, which is true??

Right. I thought I was getting a 5lb bag like the picture. Instead I got 12 2 pound bags. I gave some flour to friends and actually I like the smaller bags.

Is this flour never bromated?

That is correct, King Arthur flours are never bleached or bromated. Happy baking! Kat@KAF

Is this good for a flaky tender pie crust? No luck with my pie crust using walmart's unbleached flour. Use plenty of cold fat, but just not flaky

We've had great success using our All-Purpose Flour to make a flaky pie crust! While good ingredients always matter, flakiness more often has to do with the technique used to measure flour, cut the fat into the flour, bring the dough together, etc. For a few helpful hints, check out our Complete Guide to Perfect Pie Crust: http://bit.ly/2xyhdtk or give our free Baker's Hotline a call at 855-371-BAKE. Happy baking! Mollie@KAF

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🌟 Elevate every bake with King Arthur – where tradition meets flawless performance!

BULK PACK CONVENIENCE - 12-pack of 2-pound bags ensures you never run out during your baking marathons.
ETHICAL SUSTAINABLE - From a 100% employee-owned, founding B Corporation committed to quality and community.
PURE CLEAN INGREDIENTS - Unbleached, unbromated, with zero preservatives for natural baking excellence.
TRUSTED BY PROS NATIONWIDE - Preferred by chefs, bakeries, and culinary schools for consistent, reliable results.
VERSATILE BAKING POWERHOUSE - Strong enough for artisan bread, gentle enough for delicate cakes and scones.

King Arthur All Purpose Unbleached Flour is a premium, Non-GMO Project Verified, Certified Kosher baking essential made from 100% American hard red wheat. With 11.7% protein content, it delivers consistent, versatile results from bread to delicate pastries. Packaged in a convenient 12-pack of 2-pound bags, it’s the trusted choice of professional bakers and culinary experts nationwide.

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Product Dimensions	40.64 x 22.86 x 15.24 cm; 10.89 kg
Item model number	071012000036
Allergen Information	Wheat
Weight	907 g
Units	11356.22 Milliliters
Brand	King Arthur
Special Feature	GMO Free, Ko, No Artificial Preservatives
Certification	Certified_B_Corporation_1, QAI_organic
Manufacturer	King Arthur Flour Company Inc

King ArthurAll Purpose Unbleached Flour, Non-GMO Project Verified, Certified Kosher, No Preservatives, 2 Pounds (Pack of 12)

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