🌟 Unlock your signature rose gold glow—because your hair deserves to be as bold as you are!
ALL IN ONE COLOUR CARE - Complete kit includes colourant, developer, nourishing colour lock conditioner, and protective gloves.
GREY COVERAGE THAT LASTS - Achieve flawless, permanent coverage that keeps your hair looking vibrant and youthful.
NOURISH WHILE YOU COLOUR - Infused with precious flower oils to protect and enhance hair health during the colouring process.
LUMINOUS ROSE GOLD RADIANCE - Translucent gel formula with cool, light-reflecting shades for a standout, natural glow.
SALON QUALITY RESULTS AT HOME - Professional-grade formula designed for easy application and long-lasting, fade-defying colour.
L'Oréal Paris Preference Infinia 8.23 Rose Gold Perm Dye is a permanent gel-based hair colour that delivers intense, fade-defying rose gold blonde shades with optimal grey coverage. Enriched with precious flower oils and a colour lock conditioner, this all-in-one kit ensures salon-quality, luminous results while nourishing your hair. Designed for easy at-home use, it includes developer, colourant, conditioner, and protective gloves for a complete, professional hair colour treatment.
Was really easy to apply and is a great colour. I used this to enhance my natural red hair and I’ve received so many lovely compliments on the colour.
M**N
Lasts longer than the other rose gold colours
Best rose gold colour . First wear is slightly dark but better after first wash my fave one
R**R
Actually vibrant on brain hair!
I've gone through a lot of different dyes over the years looking for a bright red on brown hair, and I've finally found it! This is a lovely vibrant colour, and with excellent permanence when washed, it barely runs at all compared to some other brands.
L**E
Very bright but smells bad and stains
It’s the best red I’ve gotten from permanent dye, it’s so bright and looks amazing. However, the dye smelled so strong that my eyes water at times. Very, very strong ammonia smell, so if you’re sensitive or hate the smell I’d avoid.Another downside, is it’s staining everything after it has dried. I expect staining when my hair is wet, but I’ve never had it stain my clothes and hands when it’s dry. I rinsed it really well too. I’m hoping it stops after a wash.I’ll report back when I redye (in 2 months), and will say how much it fades and how many washes it took for it to stop staining everything.Edit: It took a few washes to stop the staining. It’s the only downside to this dye. The colour is beautiful, it lasts well on non-damaged hair (I have to use semi permanent red over previously bleached hair to top the colour up so it matches the rest). The staining when it’s dry for the week or 2 after dyeing is a pain. I can’t wear any light tops as the neck/shoulders will turn red from my hair and I have to not touch my hair at all otherwise it stains my hands. It’s a nightmare.
M**E
Lovely colour
Easy to use covered my previous colour very well. (Blonde) very vibrant red but looks nice. Does run red when you wash it the first couple of times so don't use good towels. Left hair soft and shiny.
B**D
Vibrant colour dye
Natural hair colour: deep dark brownHair colour before the dye: 3-month old copper brown balayage (see pic)Hair colour after the Violet dye: see pics of hair taken under different light within a week after the dye.Violet hair dye works like magic! The smell is more less harsh than before. Gloves are bigger and more comfortable than before.Colour bleeds when I wash my hair three days after, like before.I used one box and am a happy customer.
S**N
Preferece Smoky Grey Hair dye
I bought this as it was described as the newer version of the Colorista Smoky Grey. The same model and hair colour is amazing n the front of the packet.I loved the colour of my hair after using the Colorista hair dye. It came out just like the model on the packet, with a slight blue tinge. However it did wash out quite quickly.I have now used the Preference version, but was disappointed to find the colour was much darker, with no blue tinge. It doesn't wash out like the Colorista, but next time, I will choose the Colorista Smoky Grey dye.
A**E
long hair
pink is a hot pink but please be careful with the bleach. I did a colour remover before bleach and I had dark brown hair. Hair isn’t damaged or dry in the slightest. If you have hair past your chest in length get 3 boxes as I brought two originally and the dye wasn’t enough
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Ali H.
Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.
1 day ago
Anjali K.
The product quality is outstanding. Exactly what I needed for my work.
1. Perform a patch test 48 hours before use. 2. Mix the coloring bottle and developer bottle, apply the color, and leave it for the recommended time. 3. Follow with the conditioner and rinse.
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I used this to enhance my natural red hair and I’ve received so many lovely compliments on the colour."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***N"},"datePublished":"27 March 2025","name":"Lasts longer than the other rose gold colours","reviewBody":"Best rose gold colour . First wear is slightly dark but better after first wash my fave one"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"R***R"},"datePublished":"7 May 2025","name":"Actually vibrant on brain hair!","reviewBody":"I've gone through a lot of different dyes over the years looking for a bright red on brown hair, and I've finally found it! This is a lovely vibrant colour, and with excellent permanence when washed, it barely runs at all compared to some other brands."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"L***E"},"datePublished":"5 December 2024","name":"Very bright but smells bad and stains","reviewBody":"It’s the best red I’ve gotten from permanent dye, it’s so bright and looks amazing. However, the dye smelled so strong that my eyes water at times. Very, very strong ammonia smell, so if you’re sensitive or hate the smell I’d avoid.Another downside, is it’s staining everything after it has dried. I expect staining when my hair is wet, but I’ve never had it stain my clothes and hands when it’s dry. I rinsed it really well too. I’m hoping it stops after a wash.I’ll report back when I redye (in 2 months), and will say how much it fades and how many washes it took for it to stop staining everything.Edit: It took a few washes to stop the staining. It’s the only downside to this dye. The colour is beautiful, it lasts well on non-damaged hair (I have to use semi permanent red over previously bleached hair to top the colour up so it matches the rest). The staining when it’s dry for the week or 2 after dyeing is a pain. I can’t wear any light tops as the neck/shoulders will turn red from my hair and I have to not touch my hair at all otherwise it stains my hands. It’s a nightmare."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***E"},"datePublished":"20 December 2024","name":"Lovely colour","reviewBody":"Easy to use covered my previous colour very well. (Blonde) very vibrant red but looks nice. Does run red when you wash it the first couple of times so don't use good towels. Left hair soft and shiny."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"B***D"},"datePublished":"29 March 2025","name":"Vibrant colour dye","reviewBody":"Natural hair colour: deep dark brownHair colour before the dye: 3-month old copper brown balayage (see pic)Hair colour after the Violet dye: see pics of hair taken under different light within a week after the dye.Violet hair dye works like magic! The smell is more less harsh than before. Gloves are bigger and more comfortable than before.Colour bleeds when I wash my hair three days after, like before.I used one box and am a happy customer."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"S***N"},"datePublished":"25 February 2025","name":"Preferece Smoky Grey Hair dye","reviewBody":"I bought this as it was described as the newer version of the Colorista Smoky Grey. The same model and hair colour is amazing n the front of the packet.I loved the colour of my hair after using the Colorista hair dye. It came out just like the model on the packet, with a slight blue tinge. However it did wash out quite quickly.I have now used the Preference version, but was disappointed to find the colour was much darker, with no blue tinge. It doesn't wash out like the Colorista, but next time, I will choose the Colorista Smoky Grey dye."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***E"},"datePublished":"14 April 2025","name":"long hair","reviewBody":"pink is a hot pink but please be careful with the bleach. I did a colour remover before bleach and I had dark brown hair. Hair isn’t damaged or dry in the slightest. If you have hair past your chest in length get 3 boxes as I brought two originally and the dye wasn’t enough"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How long does this hair colour last?","acceptedAnswer":{"@type":"Answer","text":"Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine."}},{"@type":"Question","name":"Can I use this to cover my grey roots?","acceptedAnswer":{"@type":"Answer","text":"Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly"}},{"@type":"Question","name":"How do I choose the right shade?","acceptedAnswer":{"@type":"Answer","text":"We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour."}}]}]}
