Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Startup businesses must be based on something you love to be successful. This book helps my students find who they are, what they are passionate about, and what’s so valuable that they want to share it with the friends, families, and community.

I never would have guessed that "For individuals, our WHY is fully formed by our late teens." That tidbit, on P31 sent me down a path that I wasn't anticipating! Reading further, and looking ahead to the rest of the instructions on how to go about finding your WHY really opened my eyes to the fact that I'd been looking in all the wrong places! While I've been progressing through the book and following the instructions, I'm still in the early chapters. One thing is definitely clear, Find Your Why will get me there. I'm also hoping that it will address how to take that why and applying it to creating a (more) fulfilling lifepath as well as turning it into motivation for long term sustained "progress" or at least a clear direction to explore next in my life. Regardless, knowing my WHY will set me up for taking the next steps, wherever it leads me!

I read Start with Why and Find Your Why back to back over just a few days. Sinek’s famous Ted Talk (Presented in 2009, it has over 33 million views.) was so powerful to me that I had to see where he was with it now.The man has a theme. He calls it the Golden Circle: Why—How—What. Why is the reason. How is the means. What is the result. They all have to be in balance, driven by the why, and when they are, you will achieve authenticity and success.The theme hasn’t changed. In terms of the Start with Why concept itself, you’ll find little new here. Find Your Why is a how-to. Sinek and his team, Peter Docker and David Mead, and Docker and Mead in particular, provide a detailed guide to defining and sharing the why, how, and what within an actual organization, using the process they have refined through extensive use to help companies apply the original Sinek concept. (There is a refresher for those who haven’t read Start with Why or viewed the Ted talk.)As the authors state, “That’s the reason this book exists. If Start with Why makes the case for the WHY, Find Your Why provides the steps to show people how to actually do it.” And it does a good job at achieving that goal.To those who have been in the organizational world for a while, a lot of this will sound a lot like past initiatives to define mission, values, strategy, and tactics, or some combination of those concepts, however you define them. The Start With Why Team, as they refer to themselves, openly discusses that later in the book.The language is different. And so are the priorities and the focus. Values, as most organizations define them, and as the Why Team points out, are really just ideals. They aren’t actionable. And they’re right.It would be a disservice, therefore, to characterize the Why program as more of the same, either more of the 2009 TED talk or more of the overlapping programs many other consultants have promoted over the years. This is more than just another of the 32 flavors of Colgate toothpaste that Sinek refers to in Start with Why. And that’s because he always goes back to why. And that’s the magic.So, if you are responsible for developing engagement, strategy, or similar programs for your company, I would consider this a must read. If that’s not what you need, there is still plenty of value to the book. Sinek and his team are clearly impassioned. The writing is very fluid. And when it comes to WHY, you can’t get too much of a good thing.

You've seen the Ted talk, you've read the book "Start With Why." Were you inspired? If so, I have one question for you (one that's asked in the very first story in the book): so what?Have you ever been inspired by a great book, a heroic act, a great speech, or a homily at church only to have several days pass by and the inspiration has worn off and nothing really has changed? I can wholeheartedly answer "yes" for myself. Inspiration is great, but it can only take us so far.Through "Find Your Why," Simon and crew have turned previous inspiration into present action and synthesized these into a workable aspiration (to live our why through action-oriented "how's" and results-based "what's") AND a side-helping of personal accountability. What's so unique (and haunting if you are thinking deeply about it--and you will because it's gripping) about this book is that it just doesn't tell you what you should be doing, or provide examples of strategies to do what it says, or is a re-hash of the first book: it engages you at your core to hold youself accountable; to not just courageously live it every day and in every relationship, but to have a formula where you can measure the evidence if you are true to who you are. This book reminds us that it is not "End With Why," because discovering it is only the beginning. Because of the principles in this book, I now know when I am out of line with my "why" and have the tools to diagnose the stress caused by "how's" working against my "why," and the empowerment to start, stop, and continue only the "what's" that are in alignment with my "why." Thanks to "Find Your Why," I can actually say "no" for the right reasons.Thank you, Simon, for living your "why" by inspiring people like me to transform into the authentic embodiment of the best version of myself.It should be noted that the audiobook is a great accompaniment to the book. Stephen Shedletzky is one of Simon's best instructors and passionately brings the text to life.

Mucha calidad en la edición y formato también.

I would recommend this book to all who are endeavouring and analysing their way forward.

I like his theory of limbic and neuronic brain and his way to find one's purpose of life that is why which is supported by what and how. It's a cycle which goes on

At first, I was in doubt because actually the book wasn't written by Simon Sinek, but by some of his colleagues. To my surprise, the book was really good and helped me to find my WHY. I followed all the steps and then suddenly, my WHY came naturally. I recommend it.

As Mr. Sinek so succinctly articulated in his first book Start With Why, "people don’t buy what you do; they buy why you do it." He makes the case that to build trust and connect with others, you have to declare why you do what you do, clearly and concisely. This follow up book, Find Your Why, lays out a high level process to help determine the single most powerful way to communicate about you, your team, and/or your organization.The Why is based on a model of contribution and impact, that comes from a deep clarity of clarity of purpose, why your organization exists and how it is contributing to making the world better. While there is a process for discovering your individual Why, I think the most valuable part of this book is the Why Discovery for Groups. The author and his team of experienced facilitators lay out a detailed approach for how to host a group of 15-30 participants. Both the questions to guide the conversation as well as the logistics of invitation and room set up are covered. There's very valuable advice on how to probe further and guide the group in staying with the emotion and feeling that comes up when asking deeper questions than are usually tackled in organizations of all sizes. While the book offers lots of practical advice and background, the chapters about working with groups are worth the price of admission.As stated in the book, this practical guide is another step in helping inspire others to do the things that inspire them. Highly recommended for facilitators and leaders charged with organizational development.