Wella EIMI Rugged Texture Matte Texturizing Paste, Strong Definition, 2.53 oz.

Q: Is this product cruelty free, not tested on animals?

Thank you for contacting Wella Professional. We value your loyalty to our brand. At Wella Company, we do not test our products on animals and are committed to ending animal testing across the beauty industry. All our products are safe and have been developed, manufactured and packaged in compliance with the laws, regulations, and guidelines that are applicable in each country in which we sell them. Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements.

Q: What are the first few ingredients listed?

I do not recognize any of them except for water.

Q: Is this good for thick, straight coarse hair? I have a lot of layers so I need texture, but my hair ends up getting heavy and falling flat.

Thank you for contacting Wella Professional. We value your loyalty to our brand. We would love to assist you by recommending the right products to help tackle your hair concerns. Could you please give us a call at 800-935-5273 so we can assess your hair length, style, etc?