ITYVelvet Matte Finish Lip Stain-Mousse Textured Pudding Pot Lip Clay with Brush, Nude Shade, Dual-Use as Lipstick and Blush, Conceals Lip Lines, Rich Pigment, 0.21 oz (6g) in Terracotta Kiss

I absolutely love this lip rouge. I’ve used many similar “liquid lipsticks”, some of which dry down to a won’t-budge-for-anything-but-oil finish; and others that are more like this stuff. The former…c’mon, ladies, you know those. THEY DRY YOUR LIPS OUT SOOO BADLY. AND they come off in the centre of your lips after you eat, or a few hours of talking or sipping water or coffee, leaving just an unsightly ring of colour. No thank you. Porno films, wedding shoots, I understand that kind of lip product has its time and place, but for me, for everyday-wear…no thank you. I want staying power, but I also want comfort. I don’t want my lips to crack. I don’t want my lip colour to ball up if I have to reapply it. I don’t like it to smell like Pantone markers.This stuff has amazing colour payoff…dense, rich, highly pigmented in a thick but somehow soft and light cream. This is my first foray into the world of “pudding” or “mud” lip colour products. (Hey, I’m nearly 58. I grew up with Bonne Bell and L’Oreal and Wet’n’Wild before graduating to Chanel, MAC, Nars, Tarte, Pat McGrath, oh man, I’d better stop…I realise I’ve probably used around 50 brands of lip products. At least.)Right! Anyway…amazingly saturated pigmentation in a dense, rich, yet somehow simultaneously soft, light and fluffy cream. I wish my lips 💋, at my age, were still full and pillowy, but alas, they’re just not…but this manages to blur over the vertical lines that time and past smoking have wrought. The pointed tip (THANK YOU!!) on the doe-foot (we used to just call that a sponge-tip) applicator allow you to draw precise lines if you feel like fierce peaks that day (à la Kiki de Montparnasse). It feels silky and creamy due to what I assume are silicones, but not TOO many…? It doesn’t have that OVERLY silicone feel. My lips never feel dried out. It has great staying power and fades off, rather than getting that dreaded ring, and if it gets a bit blotchy and I can’t touch it up immediately for some reason, I can just blend it with my fingertip. If needed, you can dab on a bit of balm and it’ll blend in nicely. What’s REALLY NICE: I don’t even use a lip liner and this NEVER bleeds!! That’s practically unheard-of (for me). No, I don’t use a lip primer first.TL,DR: beautiful colour, great pigmentation density, not drying, doesn’t bleed, blurs lip lines, great applicator, soft texture that’s comfortable to wear, great longevity.

This ITY Velvet Matte Finish Lip Stain-Mousse Textured Pudding Pot is such a fun product! 💄 I’m always on the lookout for new makeup trends, and these pudding pots are not only adorable, but they really add some flair to my makeup bag. I love how they apply—smooth and creamy, with a matte finish that’s perfect. The color lasts forever, which is a huge plus! I ended up getting like 4 of these because I’m obsessed and want to get them all. The applicator is fantastic, and I love that it’s super buildable depending on how dark or deep I want the color to be. Definitely a 5-star product for me!

This was a lovely color, and the makeup transfer was minimal. I like the texture of the product as well. I've tried lip products with similar textures, but I like this one more because there was minimal makeup transfer. I do recommend hydrating your lips prior to applying it, but make sure you remove whatever you used to hydrate your lips before application. My lips did not feel dehydrated throught out the day which is another perk of this product. Other similar products I have tried can be and look drying. I think this is a sophisticated modern upgrade to a regular lipstick, and I will be buying it again in another shade.

I’m obsessed with this lip stick. It is HIGHLY pigmented and transfer proof. It’s also long wearing so I never had to reapply even after eating. I used a lip primer (MAC) underneath it so it wasn’t drying at all. I use about two layers really get the deep red I’m looking for and the blurred matte look is no beautiful. I would definitely recommend using a lip primer or moisturizer underneath as reds can be very dry. This deep red was exactly what I was looking for and the wand makes for a very smooth application. Also no weird smell or taste. The texture is creamy but thick. Very comfortable, will buy again!

Great product. Good color and stays on long time.

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Wow! This lip pudding is amazing! Great stain with even wear. Lasts for a long time. The texture is like very soft clay or playdoh. Rich feeling on the lips.

This product is too drying, it cracks. It did not last at all, nor is it smudge resistant. This product is just a gross way for the seller to make some coins. Pathetic