It All Starts with Marketing: 201 Marketing Tips for Growing a Dental Practice

This book is full of great tips and ideas that are not only quick and easy to implement, but they WORK! It's a fantastic read with readily available resources! Her energy is noticeable in every page! It's been amazing to see the results we've had. It's a must read and must have for any practice who is ready to take it up a notch and think about growth with an emphasis on above and beyond service! I'm so glad it's a part of my marketing tool kit!-Deana ZostOffice Manager

It All Starts with Marketing is a marketing book written for the orthodontist. Dr. Gorczyca has been a successful orthodontist for more than two decades and shares many of the secrets of her marketing success in this book.As someone who makes their living as a Marketer, I really appreciated this book for its simplicity. It is well organized, but it lays out 201 marketing tips that can benefit any office. I can imagine many orthodontists reading this book and saying, "Yes, I do this in my practice,but I have forgotten to do this, this, and this!" Dr. Gorczyca provides the framework and guidance to ensure that each office is doing what is needed to help grow their practice. There is even a Marketing Calendar template at the end of the book to help the reader action on what he/she learns when reading this book.I'd recommend this book to residents and experienced orthodontists alike!

As the owner of a new startup orthodontic practice, I was extremely happy when I learned that this book was around. It is full of great ideas that I was able to immediately start using. Also, orthodontists are famous (more like infamous) for being highly territorial and competitive. In this regard, Dr. Gorczyca is like a breath of fresh air. She is, unfortunately, one of our few colleagues who genuinely cares about the well being of other dentists and specialists. She shares her "secret sauce" freely and openly, as she is secure enough in her own success to not engage in the silly chest puffing and dirty tactics of other orthodontists. Thank you, Dr. Gorczyca, for writing this excellent book.

I have been doing dental marketing for the past 15 years and have worked with hundreds of dental practices. Dentists wear MANY hats... And Marketing Director is typically one of them. The problem is that most dentists don't have a simple, clear guide for how to handle their marketing. This book IS such a guide. It's practical, actionable, simple, thorough and doesn't get lost in theory. My recommendation is to focus on 2 or 3 of her tips each week for a year or so. By doing so, my prediction is that you'll see remarkable results--and you won't be scratching your head all the time trying to think of new marketing ideas.

What an amazing resource for dentists (and honestly any small business looking to grow). Dr. Ann Marie Gorczyca really breaks down marketing tips in such a way that they are easy to digest and the index makes it a book that you will be able to reference for years to come. The fact that she is an active practicing orthodontist makes this book a step above in my mind because she is in the "field" everyday, living and breathing what she write about. Highly recommend this book.

A waste of time.99% of the recommendations are useless fora general practice owner. There are other dental marketingbooks that are far superior.

A must-have book for any dental practice. From cover to cover, it is packed with crutial information not obtained at even some of the best dental schools in the country. Ideas embossed in the pages have helped my practice grow since reading the books. All of the ideas might not apply to your clientelle and patient population but even one or two great ideas from this book will help encourage morale and breathe some life into a stagnant dental practice!

Dr. Gorczyca has really hit the nail on the head with this book. It is a thorough, well-thought-out, well-organized collection of great ideas to help grow a dental practice. Many of these ideas apply well to any business that is focused on delivering the highest level of customer service. This is a must-read for anyone trying to grow and maintain a business! Highly recommended!