Bleach LondonReincarnation Bond Restoring Purple Shampoo - Strengthening Daily Brightening Shampoo for Silky Soft, Shiny Blonde hair - Vegan & PETA-Approved - (10.1 fl oz)

Love it , used the same brands to bleach and tone and had the little sachets of purple shampoo that worked wonders , so tried the same brands bottle purple shampoo and it does the same thing it’s brilliant eliminates any yellows and doesn’t torn hair purple !! <33

I have dark hair with undertones of red that come out when I have my hair highlighted. At times the blonde can look a bit brassy. I previously tried a purple shampoo but never really noticed a difference. I have used this one twice now and I can see that the brassiness has reduce a bit. I think this will become more noticeable with more use. I might try the conditioner as well to get maximum effect.The shampoo lathers well and I like that this comes in a pump style bottle. It's more expensive than I would normally pay for a shampoo, but if my hair looks and feels better, I will purchase in the future.

The bottle is lilac, with a soft pearlescent finish, and has a pump dispenser with an easy open/close twist function. The shampoo is a vibrant purple, like many other purple shampoos, but has a more fluid consistency than others I've used so I was pleasantly surprised by how rich a leather it creates when applied to my hair. It rinsed off easily with no staining of my hairline or scalp.I like that this is a no-faff, no-fuss way to cool brass tones and improve the condition of my hair. With some purple shampoos, I need to leave them on for a particular length of time, whereas with this I just lather and rinse like with a regular shampoo. And using purple shampoos will often require wearing gloves to avoid staining my hands and nails but this doesn't stain mine at all. It's so easy to incorporate into my usual hair washing routine.I currently have a blend of natural dirty blonde, light grey and coloured mid blonde shades in my hair and my midlengths and ends can get a bit brassy but this shampoo softens and cools the yellow tones and seems to even out the different shades.Also, unlike some purple shampoos, this one doesn't dry out the hair. Instead my hair feels smoother and stronger. Very happy with the results.

This is a great purple shampoo - it helps with the maintenance of cool-toned blonde hair, without making it look ashy or overly purple, which some do.I personally didn't notice the benefits of the "bond restorative" addition, and if anything I think it was quite drying, but this is par for the course with purple shampoo, and can be easily fixed with a mask or some good conditioner.8/10

Doesn’t tone your hair at all but is very conditioning…