Type on Screen: New Typographic Systems (Design Briefs)

Ellen Lupton and her team have put together a well thought out book that balances the history, theory and modern components of screen based design. Type on Screen respects traditional typography fundamentals, while at the same time showing what designers need to know to work in the digital design field. The author makes it very clear that the book is not a technical manual, but shows various aspects of technology.The book dedicates chapters to important topics:Ch 01 - Fonts on ScreenCh 02 - Text on ScreenCh 03 - Digital PublishingCh 04 - Type on InterfaceCh 05 - Icons and LogotypesCh 06 - Animation and CodeAs a interactive design educator I long awaited a text that could support my course work and was engaging for my students. The visual examples allow readers to gain quick insight, while the detail written descriptions give meaning to each section. An added bonus is that the book also has project examples for professionals and design students to work towards.I really felt like I got my money’s worth with this book, it’s something you can gain knowledge in the first read and use as a reference on future occasions.Highly recommended resource!

It’s an amazing book. I only wish it was better adapted to be consumed electronically, either on tablet or desktop. It’s a great book that explores all the toolkit available to compose type on screen on different applications.

Regular if i want manuals i can get it from the Internet but she xplain why is better to put especific typos in the screen

This was a great resource for learning about rendering type on screen. It is probably the most useful for junior designers trying to understand the tenants of typography within the constrains of web development, and HTML and CSS. It is probably best read after Ellen Lupton's other book on type and it doesn't have a lot of information on layout, leading, kerning, etc.Happy typesetting!

The content is well organized. Learn a lot from this book.

When I downloaded this, it keeps saying that I need to update my Kindle software in order to view the book. I have the most current up to date version of kindle, in fact I haven't had the app for longer than a few weeks. I have no idea why it keeps doing this and I am thoroughly disappointed.

Since Gutenberg, fonts have spent a lot of effort at perfecting how words appears on print. However, in the last several decades, screens have taken over. Thus, there has been a subtle shift in paradigms. For example, humans read text on screens typically further away than print; thus, designs for screens need to have a larger font size. To explore these nuances, Lupton (an established expert in typography) and her students at the Maryland Institute College of Art wrote this book, filled with graphical examples to inspire.First, the good. This book is best considered as an anthology or collection of examples. Because these examples often come from her students, they take on a variety of forms and styles. Anyone looking for a starting point on a topic can find something useful in this book. Oftentimes, references for further research are provided with the example; this provides a treasure-trove to the engaged reader. Details are picked up in the text that can inform anyone engaged in the typography business, whether designers, writers, developers, or students.However, because this book is a compilation, it lacks a consistent message and can vary thematically too much. Those expecting to see Lupton’s genius at work here might feel disappointed. The graphical examples and the accompanying captions are often stronger than the main text. Such an approach might not hurt this work’s affinity with designers, but other audiences like developers or writers could likely benefit from more theory. The last chapter in particular – on animated text – seemed to lose cohesion as a sequence of exciting examples instead of centrally conveying a theme.Summary: Great with examples but lacking a strong theoretical message.

Great primer on how to use type on screen based devices. Highlights important concepts and shows many many examples.

This book is unreadable on my Kindle. (Granted, I have an older device but I don't want to have to upgrade my Kindle to read this book). What's the issue? The page-turn controls on my device don't turn the page. Instead, they tab across each and every field within the page design (heading, subhead, text element), magnifying them as they go. It took me 7 clicks to get off the title page alone. Readers have no control of the typeface. Disappointing. Kicking myself for missing the return window.

A pesar de les bones crítiques, no hi ha res que no es conega si es té un contacte superficial amb el món del disseny i s'han llegit un parell de blogs. No val la pena pel preu que costa. En absolut.

An sich ist der Inhalt des Buches gut und auch verständlich. Ich habe dadurch viel Neues über das Thema Typographie gelernt.Der Grund für die niedrige Punktzahl ist die sehr schlechte Umsetzung auf dem Kindel. Der Text ist viel zu klein um diesen gut lesen zu können und man kann ihn auch nicht unter den Einstellungen vergrößern. Die einzige Möglichkeit ist Absätzte nacheinander zu vergtößern. Trotzdem ist die Schrift danach nicht gut erkennbar.Außerdem fehlt die Möglichkeit Textstellen zu markieren.

Very useful, relevant book for any serious webdesigner and typographer!Ellen Lupton is rightly respected for her intimate knowledge of typography and its applications.

Ironically impossible to read on a screen. Shouldn't be sold as a Kindle edition