The Business Of Big Data: How to Create Lasting Value in the Age of AI

Very engaging and illuminating, and surprisingly for a book about quite a technical subject, it's a real page turner

Great case studies and examples. Fun to read, explains complex concepts in an easy way. Eye opening. Rereading it for the 4th time and wishing for an updated edition.

Good outline great explanations and good foundation of data and it's value and limitations in business

At the beginning, I was worried the book was not saying too much, but after the first few pages, the ideas are presented in such a way as to teach, entertain, and most of all wonder, "what the hell is the future going to bring!" I was impressed by how the authors were able to condense and format what must be highly technical ideas so that we normal people can understand them. I recommend this to everyone; you may not think you are interested in what you perceive as a "dry" subject, but you will be surprised.

Great book with interesting insights into the world of big data and AI.

This brilliant book is an entertaining way to learn the essentials of our data driven economy. One can marvel at all these amazing apps that provide seemingly free powerful services. Here lies the explanation: it's the data, stupid. The core business model of the 21st century is harvesting data and making the best us of it. Even us humans can benefit from understanding this new business model and how best to evolve within it.

Wonderfully written collection of informative and entertaining insights and anecdotes.

This is a thoroughly researched book presented by 2 incredibly talented professors in the business of teaching the latest developments in the fields of Big data, AI, Machine, learning and business marketing. Its an easy, enlightening, enjoyable and entertaining book written for a vast audience.