Branding For Dummies

I bought this for a college project and it was worth the money! I love how it’s easy to read and that they added modern topics like creating a brand during the social media era.

Freak knowledge for the beginners, easy to read, many good points, increase in my knowledge.

A simple to understand book about Branding.

I bought this book earlier today because I was looking for specific information on how to boost our brand. I was not disappointed.

nice book for beginners

Good overview

I am teaching a branding class at York College of PA this spring, and this will be the text.

This is a very helpful book and a great deal!

While packed with information, I found this a tedious read. It felt like a chore. The writing style is fairly dull and drab.

It's a good format and easy to find key points

Topics are good but book is so boring that cant be read

great for small brands