Wella Blondor Multi Blonde Powder Lightener, 28.2 Ounce

I always use this one or the Schwarzkopf and love both. However, with the Wella it doesn’t swell as much as scharskoff nor do I lose hair at all. I’m very satisfied. I had highlights and recently went all over blonde and the result was amazing 😻 Hair is healthy and strong. I didn’t use Olaplex, Ion dupe, or anything because I wanted to test if there would be a difference in my hair condition and to my surprise, my hair condition was the same with or without the little drops of olaplex or Ion booster dropped into the formula. You have to be patient with this lightener because it works slowly but ensure you use a plastic cap or foils to keep it from drying out and it will lift to a beautiful level 10. At least it did for me, and no need for a second round of bleach at all. It took about 1 hour and 15 minutes but I got the level of lightness I wanted. Then, I toned with a demi-permanent Wella 10 ash blonde and the result was the sandy baby blonde so natural and beautiful. I did a root shadow with a demi-permanent Wella 7A and the blend is gorgeous. I added cool violet enhancement just a capful to avoid brassiness and I can say that a professional did my hair and everyone would believe me 🤣.

First time using bleach and I try this product I wear wigs, so I bleach my knots with this and it worked well

Great for hi lights

I normally pull brassy, with this product my blond comes out just perfect. May need to tone but overall love this bleach!!! Highly recommend

Excelente producto

I did so much research and was so excited to use this product, my hair has needed a huge pick-me-up since covid started. Unfortunately, the day after I bought this, and a wella toner, my house was involved in an arson, and I lost everything… it will probably be awhile until I receive my insurance claim for my losses, but when I do I will replace these lost items and give it a go! Here’s to hoping I will have nice hair for the holidays 🤞🏽

My hair is really dark and I’ve been having issues with professional grade bleaches. They damaged my hair and burnt my scalp and skin.I’ve used 3 applications (with 20 developer) to get to the color in the photo. The first two applications were 1 hour long each and I used a hair cap. The third and final application was less than 30 minutes. My hair is so light and I love it! Highly recommend this bleach.

yall trying to bleach your hair in quarantine, hark!i have super dark brown hair close to black and i was able to achieve platinum blonde with this by doing the following: (disclaimer---i have a super short pixie hair so if you have longer hair it would be much harder/take longer for u)you will need-- this bleach powder (comes with a measuring cup), 30v/20v developer (get both), toner (i used wella t18), purple shampoo, purple hair mask conditioner, brush to apply the thing on your hair, rattail fine comb, gloves, shower caps, dirty shirt1. waited 3 days without washing my hair2. sectioned hair into 4+ sections, then with the gloves on I mixed this product in with 30v developer v quickly (1:2 ratio) and worked from the end of my hair, waited 20 minutes, then did my roots, waited 10 more mins with the shower cap on. wouldn't recommend this stuff in your hair for more than 30 mins3. washed it out with purple shampoo & did 15 mins of purple mask. still quite brassy, my roots turned out super blonde whilst the rest of the head was orange lol4. 2 days later I bleached the second time with 20v developer only on the orange parts for 30 mins, couldn't go ahead with the toner because it was still brassy, still pretty orange, but lighter. just purpled shampooed & masked for the day to get the bleach completely out.5. the next day i bleached for the third time with 20v developer only on the orange parts for another 30. it was finally light enough for the toner!!6. on still wet hair after getting the bleach out, i used Wella T18 mixed with 20v developer and left it for 30 mins. washed it out with water and put purple mask over my hair for 15 mins. washed it out7. voila!!!!!!it took a whole week but it was worthwhile because it turned out AMAZING and everyone thinks it was done at a salon ;) this would've damaged my hair like crazy and cost me a fortune but I was able to do all this for about $70 in total (this bleach powder, 30v & 20v developer, toner) and i still have a ton of products left to do touchups for MONTHS maybe years. am now a sparkly fairy with supersoft platinum hair and what if i am!!!!!

I made the biggest mistake using cheap bleach and even the overhyped L'oreal blue bleach --all of which killed my hair and fried precious inches off on my quest for achieving blonde hair on my naturally dark locks at home. I was going to give up, but THANK GOD I found this! I use it with Ion Step 1 for protection and tone with Wella, and finally I have blonde hair! Unlike other bleaches, it doesn't make my hair crunchy and hard (and make it feel like I'm killing my hair) while using it. Now I know I can achieve blonde hair at home. I'm so happy! Don't get the super cheap stuff, get this! The tub is so big anyway that with the amount of uses you get with it, it still works out to be cheap. Way way cheaper than salon treatments for sure!

After a fail with Garnier Nutrisse Ultra color D01, I tried this on several test strands, to assess different developer strengths, timing, additives, etc. I put the strands through 3 x 60 minutes of back to back bleaching, and I can't believe how soft the hair is still.Though product did not lift 7 levels in one go for me on the test strands (I have a level 3/4 and even after the 3rd round, it was around an 8), it seems I have a lot of red undertones, even though my hair is a regular brown, but the bleaching brings them out while making it a challenge to lift. However, when applied on my head, it bleached my roots to a level 9 in 2 hours. So heat is an important factor.My only issue is that I had to purchase a huge tub, when my goal is just to dye a thick strand to silver.. will probably last me 5 years! But the big tub was cheaper than the smaller container... Totally worth it!UPDATE: This is really a good bleach! I tried it again, and it actually lifted my level 4 hair to a 10 on an inch of roots and a 9 on the lengths. I left it on for 90 minutes. I had soaked my hair in coconut oil for a week and my hair is still quite healthy considering it's been bleached now several times.

Great product. I use ion sensitive scalp 30 volume developer with this bleach powder on my dark brown roots , leave it on for about 35 minutes and then use a purple shampoo for another 30 minutes to get perfect toned blonde/white hair.

I used this bleach powder with hydrogen peroxide developer (Volume 30). It lightened my hair to the picture color - yellow-ish. But I dyed my hair successfully into a vibrant purple. Better price available at local stores

This is hands down the best lightened ever!I had dark brown level 4 with some sections being level 6+7. I did one 35 minute round of this stuff with 20 vol developer and it took all my hair to a level 9/10! Little damage done as well. Highly recommend for people with red tones in their hair 😁.