The Pocket Universal Principles of Design
Product ID: 78239044
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Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Editionis like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Designwill sharpen your design thinking and expand your sense of the possible. Review: Good Book - Really good to learn different principals of Design and human behaviour Review: Excellent book. - Concise and practical. Excellent illustrations to explain each point.
| Best Sellers Rank | #12,814 in Books ( See Top 100 in Books ) #3 in Graphics & Design #53 in Design & Fashion (Books) |
| Customer Reviews | 4.7 out of 5 stars 430 Reviews |
A**R
Good Book
Really good to learn different principals of Design and human behaviour
C**L
Excellent book.
Concise and practical. Excellent illustrations to explain each point.
J**D
The book is worth buying!
It is a must buy for the curious minded people. This book gives you the principles with a brief introduction and then it also gives you references to read more about it in depth from online resources.
S**H
Seems worth reading by UI/UX Enthusiasts
Intereresting book.
A**A
Wonderful book
Must read four user interface and user experience designers. ❤️❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️
A**E
A must have for every designer!
Excellent book! A must have for every designer. The printing quality is great.
C**A
Designed for Instance Gratification
Perfect reference material, in a small pocket size, to carry to design sprints and design consulting teams. Crisp, terse explanations with an example each. Source of inspiration while lying on the side at the design studio
S**A
Good & handy refence book for designers
Awesome content
D**F
Ein geniales Taschenbuch, nicht nur für Designer!
Einige der Prinzipien im Buch waren mir zwar schon bekannt, dennoch konnte ich einiges dazu lernen, was mir (als nicht-Designer) in Bereichen Geschäftsmodell-Innovation und Konzeption weiterhilft und das Verständnis für Design schärft. Das Buch fasst kurz und prägnant sowohl wichtige Prinzipien des Designs als auch ökonomische/psychologische Verhaltensweisen von Menschen zusammen. Jedes Prinzip wird in Stichpunkten beschrieben und mit einem Beispiel (in Form eines Bildes und eines kurzen erklärenden Textes) dargestellt. Dadurch sind selbst kompliziertere Prinzipien gut verständlich. Sehr zu empfehlen!
F**R
Great little book.
Great little book for those with eyesight of a hawk. Each 'subject' is dealt with very briefly, I mean really abbreviated so to speak. But for all that it is an excellent aid as an index for further reading. Note that I also have the 'full size' publications and would recommend them also.
M**E
Damaged item provided
Great product. Bought it for a gift and the cover was torn and damaged.
D**.
I'd recommend reading the standard version first and keeping this one ...
If you're doing anything in the design space, this book is a must. This version is the pocket version, which I will forever keep on my desk now. It covers all of the same principals as the standard version but in bullet points. I'd recommend reading the standard version first and keeping this one as a reference.
M**S
Great reference guide and brainstorming starter kit.
Wow, what a great read. I went cover to cover in a few hours since I couldn't put it down. Get out your highlighter and sticky notes to earmark your favorite pages! Everything from archetypes and colors to decision making methods and design conventions. Great job!
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