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💫 Define your curls, own your vibe — no frizz, all flair!
Aunt Jackie's Curl La La Defining Curl Custard is a 426g styling cream designed to hydrate and define curls, coils, and spirals with a sulfate- and paraben-free formula. It delivers long-lasting bounce, shine, and frizz control while being safe for frequent use on wet or dry hair, making it a must-have for vibrant, soft, and well-moisturized curls.

| ASIN | B00OVQUQHG |
| Benefits | Define curls with mega-moisturizers for hydrated hair |
| Best Sellers Rank | 3,407 in Beauty ( See Top 100 in Beauty ) 20 in Hair Styling Putty, Clay & Wax |
| Brand Name | Aunt Jackie's |
| Customer Reviews | 4.4 out of 5 stars 30,195 Reviews |
| Global Trade Identification Number | 00034285696153 |
| Hair Type | Curly |
| Hair type | Curly |
| Item Form | Cream |
| Item Volume | 426 Millilitres |
| Item Weight | 15 Ounces |
| Item form | Cream |
| Liquid Volume | 15 Fluid Ounces |
| Liquid volume | 15 Fluid Ounces |
| Manufacturer | Aunt Jackies |
| Material Type Free | Mineral Oil Free, Paraben Free, Sulphate Free |
| Number of Items | 1 |
| Product benefits | Define curls with mega-moisturizers for hydrated hair |
| Scent | fruity |
| Scent Name | fruity |
| UPC | 885326307343 798256377044 885662214671 798256381164 785525755771 811454549737 798813083074 799891062029 034285696153 885119541510 034285696092 |
| Unit Count | 426.0 gram |
R**L
Soft, Defined Curls on a Budget: Curl La La Delivers
Aunt Jackie’s Curl La La Defining Curl Custard is a well-loved product in the curly hair community—and for good reason. Designed to define, moisturize, and control frizz, this curl custard delivers great results for many curl types, especially Type 3 and 4 textures. The texture of the product is rich and creamy, yet easy to work through the hair. It defines curls beautifully without making them crunchy, leaving them soft, springy, and touchable. A little goes a long way, and with proper application, many users find it enhances their curl pattern with minimal frizz. It also smells amazing—light, sweet, and not overpowering. That said, it may not be the best fit for everyone. Some with looser curls or fine hair find the product a bit too heavy, leading to weighed-down curls or greasy roots if over-applied. A few reviews also mention flaking if it’s layered with certain other products or applied too generously. Still, for the price point and the amount of product you get, Curl La La is a great option for curl definition and moisture without breaking the bank. It’s especially ideal for twist-outs, braid-outs, and wash-and-go styles. Verdict: If you have medium to thick curly hair and want defined, frizz-free curls with a soft hold, this custard is definitely worth a try. Let me know if you’d like it more casual, professional, or tailored to your hair type.
L**Z
Perfect for me
This is the original, because there are so many fakes out there. Very good for my curly wigs. Also has long expiry date
S**S
Curly/wavy hair
I have curly/wavy hair. I would say 2C/3A. I loved the smell and the moisture when using the curl custard. You definitely get a lot for your money. It’s very good value for money. Compared to Cantu which I have used before I definitely prefer this. The only downside for me is my curls/waves didn't seem to hold as long compared to some other products. This may be because I have the curl/wave mixture though.
S**Y
Perfect for 4c wash and go
I have 4C hair and used Aunt Jackie’s Curl La La years ago when I lived in the US. I was so happy to stumble on it again here in the UK! It defines my curls beautifully without making them crunchy or dry, and my hair feels soft and moisturised for days. The smell is lovely too, not too strong, just clean and pleasant. I’d forgotten how good this product is and it’s great to see it still works just as well. I’m planning to try a few other products from the range now that I’ve found it again. Highly recommend for anyone with coily or tightly textured hair.
R**A
It works brilliantly
I am so pleased I found this product. I have been using mousse for curly hair for years but I got fed up with the scrunchy texture and tried this “hair custard” my hair is now curly effortlessly and soft and shiny at the same time!!!! The other advantage is that there is no travel size mousse of the product I used to use but this one is really easy to put into a small travel squeeze bottle yayyyyy
K**T
Good curl custard but overpoweringly sickly fragrance :(
I've experimented with various curly hair creams, gels and mousses and I was excited to try this curl custard as it is free from nasty commercial parabens. I have very long loosely curly hair and this product did work quite well at defining the curls after washing and didn't make my hair feel crispy like some products. I have to use a lot of the custard due to my hair being very long and thick. My one big gripe with this product is the smell..when I am taking it out of the pot, the smell is overwhelmingly pungent and sickly which really puts me off but this does dissipate as my hair dries (thank goodness!). I would try other products by this brand but would have to research which products are less heavily scented as this one I wouldn't repurchase based on the smell!!
M**N
Great product
Nice smell and helps to soften my kids hair, I will definitely buy again
P**H
Miracle in a tub!!
This is actually a miracle in a tub!! It defines my curls without shrinking them to my scalp. Honestly it makes my dyed frizz beautiful and curly. Recommend 💯💯💯. I usually buy Curlsmith products, but needed something quick and cheap. Honestly, this is now my new go to. Before and after pics…
O**T
Hydrate bien mes cheveux
Je mets régulièrement cette crème sur mes cheveux crepus. Mes cheveux sont plus doux, moins cassants. La crème à une très bonne odeur.
S**N
Say goodbye to frizz and flat hair!
Aunt Jackie’s Curl La La Defining Curl Custard is one of my hair holy grail products for the following reasons: 1) As someone with 3B/3C type hair, this product is lightweight and doesn’t weigh my hair down. Most of the time, I only need a tiny amount mixed with sprays of water for the best results and it’ll leave my hair feeling soft and bouncy, even after two days! 2) I always make sure to scrunch my hair after applying curl products and it does an amazing job at holding the shape of the curls/waves without drying my hair out and it’s never caused me any frizz. 3) After applying this product, the instant effect will be shiny, moisturized and nourishing looking locks, and after a few days, the curls/waves still remain intact, given that you follow proper maintenance. 4) Unlike other curl products, this one has never caused any build-up, flaking and damage to my hair or scalp, which is a huge plus for me, because I’m picky with what I put in my hair and it does a fantastic job for a great price. It’s definitely worth it. 5) Oh and I forgot to mention that it smells absolutely divine! It’s not an overpowering or artificial scent, but rather quite a clean and fruity one. Overall, this product is just great for my hair type and my hairdresser even approved of it. It gets the job done (bear in mind that it’s not a GEL, so don’t expect the same) and leaves my hair feeling so refreshed and moisturized!
A**I
A little goes a long way!
I read the reviews of this product and was in search of something to give my waves more definition. Product arrived in perfect condition. It has a thick consistency and smells very appealing. Initially I made the mistake of using too much product and ended up with crunchy curls. My second attempt was much better using a smaller amount of product and the third time I used wet hands to mix a little water with the product before applying to my hair and this worked a charm. It held my deeper than usual waves for several days until the next wash. At this rate, the tub should last me well over a year!
S**Y
Very good
I received the package earlier that the delivery date, it was packed nicely, the cream itself that it's not the first time to use it, I think it's very good for my hair since it's all natural, I don't really use it to defining curls, I'm using for styling also, it doesn't give the hair this plastic look like other creams and it's very gentle on the hair.
E**Y
perfecto
Perfecto. Un poco caro quizás.
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