How is Defy Damage In A Flash 7-Second Bond Builder unique?

Defy Damage In A Flash is a low-water formula, making it highly concentrated. When it comes into contact with water, it undergoes an exothermic reaction that causes the treatment to transform into a creamy lotion.

How often should I use In a Flash?

Whenever your hair needs an extra boost of resilience and shine.

Is this animal test-free?

In a Flash is PETA-approved, animal test-free, like all Joico products.

Should In a Flash be applied on the scalp?

It’s best to avoid applying it on the scalp. Most hair treatments are recommended for mid-length to ends. Please refer to the illustration on the package for guidance.

Should I skip using conditioner on the day I use In a Flash?

Yes, you can skip conditioner the day you use this treatment.

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Description

⚡ Repair your hair bonds in a flash — because strong hair waits for no one!

KERATIN POWER BOOST - Infuses essential liquid keratin to restore strength and vitality lost from chemical treatments.
INSTANT HAIR REVIVAL - Transforms damaged hair bonds in just 7 seconds for silky, resilient strands.
COLOR SAFE CONFIDENCE - Protects and enhances color-treated hair while reducing breakage and boosting shine.
SMART BOND TECHNOLOGY - Advanced bonding system visibly strengthens hair fibers for lasting damage resistance.
WATER ACTIVATED MAGIC - Unique low-water formula triggers a liquid-to-crème reaction for deep, weightless nourishment.

Joico Defy Damage In A Flash is a cutting-edge 7-second bond-building hair treatment featuring liquid keratin and enhanced bonding technology. Its innovative low-water formula activates instantly to rebuild hair structure, reduce breakage, and deliver silky, resilient, color-safe results for a healthy, vibrant look.

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