PROTECT High Antioxidant Light-Med Roast Ground (12oz Bag)

I really enjoyed this coffee, but I have to admit I didn’t really like it at first. I think it because as with anything that is good for you versus what is bad. The bad is going to seem better. Lol 🤣 All kidding aside. What I’am trying to say is that you have to get what you’re used to out of your system and continue to drink this coffee and before you finish the bag it tastes better. At least it did for me. I also found that it tastes better when you let it stay on the heat unit a little bit before drinking. What I noticed right away was I didn’t have acid after drinking. So that was a major plus for me. Now as for the coffee having a smooth taste I thought it was and my stomach felt better when drinking this coffee. I also like how it’s crafted for liver, metabolic vitality and antioxidant support. Now for the price. I feel it is very expensive I don’t know if I’m going to be able to afford it within my budget. I hope I can unless I can find something that is just as good for me but easier on my budget. I have ordered another one but I’m still looking…

Absolutely love this coffee. So nice on the stomach. Very delicious, wish it was cheaper. It’s quality coffee so you get what you pay for.

This is my new favorite coffee. Discovered it several months ago, and haven't looked back. High quality, organic, and each batch is tested to make sure it is Mold-Free! It is such good coffee that Purity is now the only brand we have in our house. (Introduced my wife to the decaf version, which is just as good!)

The taste is unusual as I expected since I have always used a different mainstream brand (for many years). It may take a while to get use to. Too early to notice any health benefits.

Great coffee

I recently read some articles about how many coffees sold commercially may contain pesticides/chemicals, so I decided to do a little research to find the best "pure" coffees. This is one of them. It is a higher price tag, but I find it to be exceptionally good!

Love this coffee but it was damaged and I just got a box of coffee grounds

any slow light organic roast that's tested for mycotoxins. There's a lot of those available. The claims made on this coffee bag can be evaluated as follows: 1. Health-first focus and organic sourcing: The use of organic beans from biodynamic, regenerative farms and Smithsonian Bird Friendly certification is credible, as these certifications and practices are verifiable. However, while these certifications emphasize environmental and ecological health, they do not directly equate to unique health benefits for the consumer. 2. Testing for mycotoxins: Mycotoxins (toxic compounds produced by certain molds) can be present in coffee beans if improperly stored. Testing for mycotoxins is feasible, but this is a standard practice for quality coffee producers, not an extraordinary claim. 3. Antioxidant content and liver health: The mention of polyphenols, chlorogenic acid, cafestol, and kahweol is grounded in scientific research. Studies have shown these compounds to have antioxidant properties and potential health benefits, including liver support. However, the extent to which these compounds remain after roasting depends on the roast profile. Claims about liver health are plausible but may overstate the impact without context about consumption quantity and overall diet. 4. Caffeine and liver health: There is some evidence suggesting caffeine may help reduce the risk of liver disease and support metabolic health, but attributing this effect solely to the coffee blend requires more scientific backing. The broader dietary and lifestyle context is critical. 5. Freshness strategy (nitrogen-flushing and valve-sealing): Nitrogen-flushing and valve-sealed bags are common methods used by premium coffee brands to preserve freshness and prevent oxidation. This is a standard industry practice rather than a unique innovation. 6. Taste profile and recommendations: The tasting notes (toasted hazelnut, brown sugar, sweet notes) are subjective descriptors, common in specialty coffee marketing. They are not scientific claims and depend on individual perception. 7. Metabolic vitality and antioxidant support: While antioxidants in coffee may support health, linking them specifically to "metabolic vitality" is vague and lacks clear scientific definition. This could be seen as a marketing exaggeration without additional clarification. Overall Evaluation: Most claims on the packaging are plausible but not unique or extraordinary. The use of certifications and scientific terminology enhances credibility, but some health claims (e.g., "metabolic vitality" and "liver support") are overstated or lack nuance. The product aligns with the practices of high-quality coffee producers but does not necessarily deliver exceptional health benefits beyond what is typical of well-sourced coffee.

I really enjoyed this coffee. It has a rich flavour and not too strong. Definitely not bitter. The only thing I’d change is the price. That’s why I put 3 stars. But overall the coffee was great!

Not very impressed. I was expecting a nice strong aroma. It wasn’t anything extraordinary. A bit if earthy taste, not my type