With a Trace Retractable Creamy Long-Lasting Lip Liner, Rich Cocoa

I only wore Charlotte Tillbury lip liner for years, which I would wear as both a liner and lip filler. The average cost of that brand is about $30. I was running out of it and needed to order, but Amazon happened to be ‘out of stock’ in my color that day. Not sure when it would be available again, I tried to find a similar color to wear in the meantime. Unwilling to pay the higher cost of a Charlotte Tillibury type brand (not knowing how it would look on me), I stumbled upon Julep. I wasn’t expecting much, but it BLEW AWAY my expectations!1- It is a very creamy liner, and since I use it as a liner and filler, it is so easy much easier to apply. It also looks very smooth with rich with color.2- No sharpener required. Sharpening lip liners and eye liners are a pain in the butt. Julep lip liner already has a naturally shaped point to it, but if you want an even more precise point, just twist up with the built in sharpener for the perfect point. Plus, it’s retractable, so you never have to worry about smashing that perfect point, when you put the cover back on it.3- The color LASTS! I have never had to reapply during the day, including after a meal. Now, if you wear a more vibrant color (maybe black cherry, perhaps), you may want to “touch up” to return to when you first applied (although I don’t think you’d HAVE to). The color still looks great! I wish my skin tone allowed me to wear richer colors, but they are not flattering on me, so in all fairness, since I wear more muted colors, that may contribute to why I don’t have to reapply during the day.4- The cost! This liner is literally 1/3 of the cost of the more expensive name brands. Charlotte Tillbury liner costs $30, and Julep costs $10. It is now my “go to” everyday liner. I simply can’t justify paying $30 for a product that is actually inferior to one that only costs $10.Overall, Julep is certainly worth a try at only $10. I have all of my girlfriends converted! Give it a chance…I doubt you’ll be sorry!

I love this liner! Pretty color!

Beautiful liner that matches the just as wonderful balm. Super smooth and does last a while. I did not find it drying at all. However, I kept having to wipe around the edges, as it kept seeping into the dreaded vertical wrinkles around the mouth. Not a good look. Important to note, though, is I have very dry skin and applied this after my usual lip moisturizer. I also have a pretty hefty face moisturizing routine as well. Perhaps it was the combination of the moisturizers which caused the bleeding into fine lines around the mouth. Hopefully helpful feedback. Otherwise it’s a great product that I wish I could use. I may try and apply the lip moisturizer much further in advance of application and see if that works. There’s no way I can skip that step in my routine. My lips would be more angry than they usually are. :)

I have used both this and the one from Laura Geller. Both are good, but this one lasts way longer so you get more for your money. With the Laura Geller one it ran out after about 2 months. This one lasts more than twice as long. I have never liked colored lip liners, but at 59 with lip lines from using straws my whole life (never smoked but using straws has a similar albeit less pronounced effect) I need something to keep lipstick from feathering. This works perfectly!

Mixed reviews about this product. I absolutely love how it feels and it definitely works, but the tip broke off with the first use. You can’t sharpen it so you sort of have to reshape the rest of it to get the tip back and have a smooth application.

Color is right on and easy to apply.

Julep assured me this has cool tones. This most definitely has warm tones. Will be returning.Can't speak to the formula or longevity other than this swatch was really hard to clean off my hand.

I have been on the search for a pinky beige lipliner and this is perfection. Creamy formula that makes application so easy and makes my lips moisturized and not dry. I pair it with a satin opaque lipstick and good to go. Long wearing and feels great on my lips. Won't be disappointed!! The shade selection is great as well! This formula is much better than the higher end and more expensive brands.