Colgate Max White Ultra Active Foam Toothpate 75ml | Enjoy deep whitening in just 3 days* with a warming rich foam and visibly whiter teeth

I was always a sceptic on the value of these premium whitening toothpastes however whilst results weren’t quite as instantaneous as promised, after using daily for a few weeks I can say my teeth are whiter and look as best they have since childhood. Not over strong on the flavour, leaves a nice fresh feel which lasts for longer than regular toothpastes

This is an effective whitening toothpaste. It is not professional-grade teeth whitening, of course, but for a toothpaste, it most definitely removes stains, resulting in brighter teeth. I agree with other reviewers that it has the texture of some weird putty, and the taste is chemical and horrific. However, I am willing to put up with the dreadful taste for 2 minutes of brushing twice a day and have brighter teeth. I will continue using it as a short-term whitening treatment once a month (my teeth are fairly white and not heavily stained, so I do not need it as a daily toothpaste).

Very good toothpaste used before so ongoing purchase.

I have tried every whitening toothpaste out there and this is the only one that works. Doesn't taste great and the warming effect takes a little getting used to, but it works and that's the most important thing for me.

I’ve used this for the last 10 days, there is some difference but not an amazing change. The toothpaste itself is like brushing with germolene! Quite horrid but if it was great I’d put up with it! I’ve noticed. Slight improvement on normal toothpaste but not enough to repeat the order.

excellent

Good value

Amazing

I'm in trouble because now I can't use any other toothpaste but this one - although more expensive than most types, i find this really helps lighten my teeth which get stained from my coffee and tea consumption. I find it more abrasive than most toothpastes, but to me it feels like a really deeper clean.

That is an ok taste for me

Elle ne sont pas plus blanche après 3 jours, ni même après 1 semaine. Très déçu.