Managing Enterprise Content: A Unified Content Strategy (Voices That Matter) 2nd Edition

Ann Rockley has been thinking, writing, and speaking about intelligent, reusable content for decades--and it shows in this book, which just drips with expertise.Before I got into Managing Enterprise Content, I was worried it would be dry and technical. Thankfully, I was 100% wrong. Much updated and expanded from the first edition, this version offers tons of practical advice in a way that's straightforward and relatable for any content professional.If you're grappling with endless devices and channels for your content, or if you want to take your skill set from marketing or technical communications to organization-wide content strategy, I definitely recommend this book.

Amazon order good. Book repeats much of what is being said elsewhere.

If you are going to tackle content management, this book is a must. Ms. Rockley and Mr. Cooper have obviously been to this rodeo a number of times. I already had the first edition but, in the intervening years a lot has happened. I think the authors must have revisited each page.Really, if you are serious about content management, get this book.

Great ideas, but for my area - professional services - I didn't find it very practical. There isn't any software on the market that supports the "component" content paradigm, and it's impractical to expect users to use xml in their every day work.

I've led six enterprise CMS implementations prior to reading this book so I've been around the block so to speak. Still the author did a wonderful job bringing all the concepts and components of CMS together in a very clear, concise, and logical way that helped me better understand enterprise digital content management.

if you have any managerial responsibility for tech doc. One feels the heft of real world experience in every section. It's a book that leaves you smarter than it found you.

Good material. Fast read.

Fantastic book. Filled with information to help with planning a CMS. Good examples provided.