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Marketing-Management: Analyse -- Strategie -- Implementierung

Name: Marketing-Management: Analyse -- Strategie -- Implementierung
Brand: Heribert Meffert
Price: 431.97 PEN
Availability: InStock

Product ID: 308328287

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ISBN-13: 9783409236133

Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens- und Marketingplanung, beleuchtet generische Marketingstrategien in unterschiedlichen situativen Kontexten sowie die Implementierung von...

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