Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career)

If you’re serious about landing a Product Manager role in tech, this book is a must-read. Cracking the PM Interview breaks down everything from resume tips and company-specific advice to frameworks for product design and behavioral questions. Pros: ✔ Covers the Full PM Application Process – From building your background to nailing interviews, it’s a comprehensive roadmap. ✔ Real-World Examples & Practice Questions – Includes sample answers and frameworks for common PM questions (e.g., product design, estimation, strategy). ✔ Company-Specific Insights – Helpful breakdowns of how Google, Facebook, Amazon, and others structure their PM interviews. ✔ Great for Beginners & Career Switchers – Especially valuable if you’re transitioning into PM from engineering or design. ✔ Easy to Read & Apply – Clear writing, organized chapters, and actionable advice. Cons: ➖ Less Focus on Technical PM Roles – If you’re targeting technical PM positions, you might need to supplement with more technical interview prep. ➖ Some Content Slightly Dated – While still very relevant, some references to companies or processes may not reflect the latest 2025 trends. Final Thoughts: Whether you’re preparing for your first PM interview or just want to sharpen your approach, this book is a fantastic investment. Pair it with mock interviews and some real job applications, and you’ll be well ahead of the curve.

And this book was my primary study guide. Let's be clear: you have to have the right skills, mindset, and experience to get a job; this book won't magically make you a qualified candidate! But what it will do is prepare you for the sorts of questions you'll face, with in-depth examples, clear writing, and an overview of the entire hiring process. The one thing that I wish this book had done better is emphasize the importance of your network; if you know great PMs, they can be a huge boon to finding opportunities and preparing for PM job interviews. But from estimation questions to business strategy questions and coding, this book will give you the confidence you need to walk into any PM interview and know that you're prepared. As someone who had never done big O notation, the summary of calculating algorithmic complexity was perfect. In my interviews at Google, I was required to provide both computation complexity and memory complexity for an algorithm I'd created. Without that summary, I would have been stuck. But instead, I nailed it. I would recommend this book to anyone even remotely interested in Product Management -- if you're wondering what a PM's day-to-day is like, it's an amazing overview. If you're wondering what makes some PMs great, it's invaluable. Whether you're looking to "crack the interview" or just understand success in your own job, it's just deep enough to help you find your own way, and just broad enough to cover the important bits. Thanks, Gayle! As a very minor side-note, there are a few typos in the book; I'm sure they will be corrected in a future version.

The content of the book is mostly great except for those in the case study/problem solving section. I found them very American-centric in that the only way to solve those problems was to make assumptions that you would only be able to make if you have been raised in the US. There are no strategies suggested for how to cope when presented with a problem for which you have no point of reference with which to make assumptions. Here are a couple of examples - There was a sample problem involving dog food sales in the US. If you've neither owned a pet in the US nor watched TV ads, you have no way of knowing that that there are 2 types of dog food (wet and dry), that they come in 20 lb bags typically, and that a fair assumption is 1 cup of dog food is consumed by a large dog per meal. All of these are key to solving the problem. There was another example illustrating how many high schools there are in the US. Unless you went to school in this country, it's not possible to make a key assumption that was used to solve the problem - the total number of students in an average high school. Ditto for the school bus problem where you're asked to estimate the weight. It was only upon reading the book I knew there are 15 rows of seats in a US school bus, and that's a key assumption in coming up with anything close to the answer. I suppose one could ask the interviewer these questions, but is that the right strategy? It would have been helpful if the book had addressed this. That said, the main reason I am taking off a star is for the formatting/editing on Kindle. I came across at least 6 pages where the text didn't transition from one page to the next (content on new page was irrelevant, with no continuity from the last sentence in the previous page) and the tables were empty or populated with question marks. Either it was not edited at all and was subjected to automatic conversions or the editor had a very poor eye for details. Either way, it detracts from the value of the content, and makes for a disruptive reading experience.

Usually books like are full of platitudes and easy recommendations that make it seem like anyone is just steps away from the job of their dreams. This book did not do that for me - but thank God it didn't. What it did do is solidify that this role is where I have been heading towards without even knowing it, and while I may not be ready out of the box this second, I am super excited about my prospects, and feel completely prepared in knowing EXACTLY what I need to focus on to get where I want to go. I found the resume chapters extremely helpful in learning to frame the work I have done (which is nebulous and hard to explain as well) in an action/benefit focus, and it made me see past roles that didn't seem to fuel my current career path in a new light, which buoyed my confidence. I bookmarked and highlighted so many pages it got a bit ridiculous. The countless examples and ideas provided within have given me fodder for months of personal work ahead, not just to get this type of role, but to ensure I broaden my business acumen in specific skill sets to serve my current and future roles alike. I am getting geared up to go after an internal role in PM in the coming weeks, and these recommendations have already driven incredibly positive breakthroughs in ongoing personal reflections around my career - and even if I don't get the job this time, I know this is what I want, and any gaps in experience will simply set the stage for what I work on in the next financial year. Really awesome book. If I could give it ten stars I would.

I have never written an Amazon review. Like, literally never. That fact alone speaks volumes (book pun intended) as to my feelings about this book. If you are expecting to go on a PM interview, or even thinking about switching to a PM role, buy this book. I currently work at, have worked at, or have immediate friends that work at, all of the large companies listed in the book, and I can say that their observations about the differences in corporate culture and desired skills are spot on. If you're interested in what Google/Amazon/Apple/Microsoft/etc. are looking for - this book is for you. As far as the book's approach to interview prep, it is thorough, clear, and useful. Is there anything in this book that is utterly groundbreaking? The answer is no, you could probably get a lot of this information online. But why would you spend all that time finding, collecting, vetting, and analyzing a bunch of random internet opinions when you can have Jackie and Gayle do it for you? Spend your time prepping for the interview, not figuring out what you should prep! Oh yeah, did I mention that 2 days after reading and applying the principles of this book I got an offer for an awesome PM job? Obviously I know that I haven't mentioned this because immediately above this paragraph is a written record of what I've said so far. Nonetheless, this book is great, I'm giving a copy to a friend that is in the process of interviewing for a PM role, and I would highly recommend it.

This short book is a wealth of information for product managers. I recommend reading it whether you plan to interview or not! You will learn some new skills and techniques that will help you improve your own practice, enjoy your work and enhance your career. This alone is the best reason to read this book! It is refreshing to read a book that speaks very specifically and very intently to its intended audience. Many of us in product management have been on both sides of the interview process sometime in our career and so recognize and can relate to many of the specific examples given with new appreciation. While there is a definite bias towards software driven products and companies (Google, Amazon, Apple, Microsoft, Yahoo, Facebook, Twitter), many of the principles discussed are more broadly applicable. Given that these companies continue to lead the way, this book also provides insight into the workings of these specific companies and the different emphases each brings to their development process. A must read if you desire to move to Silicon Valley, but still a great read if you are looking to play in the sandbox in your own backyard.

This is a really outdated book (still refers to Uber as a startup), and the first half of the book is something I’d recommend flipping through as most of it is irrelevant. However, the second half is pretty good - the company research, behavioral interview, case and estimation techniques are worth going through. Your mileage may vary on the Resume building and the PM interview sections, but I think it will still have something of value for anybody reading it.

This has been a difficult book for me to rate. On one hand, I really liked it. On the other hand, I couldn't stop thinking that it fell quite short on some aspects of product management. I will explain both of those reasons in more detail below, but let me first tell a bit about my background as I think it is relevant for this review. I have been in the industry for more than 20 years. Currently, I am the co-founder and Chief Product Officer of a startup that creates networking solutions for the Internet of Things. Previously, I worked for a very large networking vendor in both technical and business roles for more than 15 years. My last role there was a Sr. Product Manager in Office of the CTO. Previously, I held roles as a Product Line Manager (PLM) managing P&Ls north of $200 million. I was also a Program Manager managing multi-year multi-million dollar projects that won innovation awards etc. Throughout my career I coded things, launched products and tools that have been very successful and that are still in use. I also launched products that didn't take of as I had expected them to. I am an engineer by education, I have a EE degree and an MBA and several advanced certifications in business and technical domains. Although I don't have a background in CS, I code for personal projects and I also code for our startup. I have open source repositories on GitHub that have a total of 100 stars in total. I certainly won't claim I know much but I think I have had my fair share of experience dealing with technology, specifically in a B2B/Enterprise model. I try to keep myself refreshed by learning new things, reading books, working on side projects etc. That is the reason I read this book. I liked it and I also thought it missed some aspects while focusing only on a subset of a larger picture. That is what this review is about. First the good stuff. Product Management is a bit of a mystery for outsiders. It is partly science and partly art. There is no specific education for Product Management, which makes it a bit hard to grasp. To make matters worse, it may mean very different things in different companies. Sometimes it is perceived to be more of a marketing role, sometimes it is under engineering and so forth. On this topic, I think the authors have done a pretty good job in creating a fundamental structure for understanding Product Management and making it approachable for those who are aspiring to be Product Managers (mine was a bit of luck, I built a service as an engineer which became so successful that they asked me to lead a team to build it for external customers and launch it as a product manager). I liked that the authors gave specific examples on what product management means in different companies, I also liked that they outline paths for engineers and designers to become product managers, which makes a lot of sense. Authors provide some very good behavioral questions and reasoning behind those questions. I particularly enjoyed seeing that they busted some myths (as they explain, Product Managers are not CEOs of their products, however cool it may sound!). Many of those behavioral questions are also applicable to other roles that require soft skills (Project Management, Program Management, Customer Service etc.) as well and can easily be part of a study plan for interviews for those roles. I must admit, some of the estimation questions challenged me (I haven't done those in so generic ways for probably over a decade) and at times I felt intimidated, which is an indication of good balance. That made me think, how many times I have asked those generic questions myself while interviewing other PMs and the answer is, it wasn't much (I will explain why below). That also made me think what else was amiss. That brings us to stuff that I think can be improved. It feels that the authors' experience has been primarily in a B2C context and the book shows it. Content heavily skews towards consumer oriented Product Management. Majority, if not all examples and questions are around consumer products. Companies (Facebook, Google, Amazon, Microsoft etc.) in question are well known but they share a lot of common traits and pretty much all are consumer focused (and on a side note, it may be time to take out examples from Yahoo and Twitter). There are a few questions that venture slightly outside of B2C but it is an exception. Microsoft is arguably the only company that sits somewhere between B2C and B2B in this list, but the way it is covered is still through the lens of consumers. There is nothing wrong with this approach but it misses a perspective of Product Management for B2B, Enterprise Software and Hardware companies which have their own challenges. Three things that stood out the most for me was a lack of focus on go-to-market strategies, content creation and to a lesser degree, domain expertise. Go-to-market strategy and execution consumes a significant portion of a Product Manager's time and is thus reflected in interviews. Similarly, in most B2B companies, Product Managers are expected to create collateral in the form of presentations (not the fluffy stuff but the ones that have factual information), competitive analysis for sales teams, whitepapers, use-cases etc. A lot of time is also spent on helping sales teams to win deals by helping them with RFPs etc. These activities can intersect with those from marketing (and sometimes sales) but it is an important activity for Product Managers. So, these also are also reflected in interviews, depending on the experience and background of the candidate. Go-to-market is covered in some indirect ways but I didn't find it nearly complete enough. In real life, if I ever created and presented a business case without a fairly detailed go-to-market strategy to an executive team or even a wider PM team, that could have been the end of my career. And when I say go-to-market, I mean an in-depth plan with channel strategies, partnerships etc. Once again, we are talking B2B here. This is reflected in interviews and we expect people to come with at least some knowledge of and experience in go-to-market strategies. I didn't think the coverage of this in the book was enough. Second to go-to-market, there was also no mention of collateral creation. In our interviews, we expect people to demonstrate previous experience on content creation, let it be in the form of blog posts, technical white papers for engineers, product documentation etc. If you are applying for a product manager role in a B2B context, I'd recommend you to have some collateral that you can showcase. It can come in different forms depending on your experience and job history but this will be important. The last part is the lack of focus on domain expertise. This will depend on the industry, company and your previous experience but domain expertise is important for product management especially in B2B. So, while you may get generic estimation questions if you apply for junior roles, in more senior roles, you will be asked more specific replacement questions that require fairly in-depth domain knowledge. This brings out the other implicit assumption that I observed in the book. It is aimed at people who are planning to move to product management starting in more junior roles. There is a certain emphasis on fresh college graduates. So, examples and context make a lot of sense for that target group. But be aware that expectations can vary significantly beyond that target group especially for different industries and companies. All in all, I think this is a valuable book and I applaud the authors for writing it. I recommend it to anyone who is planning to venture into Product Management, also to seasoned Product Managers for some fun and refreshment (just put it into context and set your expectations accordingly). I enjoyed reading it and admittedly it helped me to refresh some topics that I haven't practiced for a while. I get a similar feeling when I open my books from college or MBA days and it feels refreshing at some level. But also understand that this is geared towards people who are in earlier stages of their careers and the content is skewed towards B2C companies and products. I think a different title would be much more accurate and to the point: "Product Management 101 - Interviewing in the age of social media and new tech"

Ce livre donne beaucoup d'astuces pour tout le processus de recherche d'emploi . Grave à ce livre j'ai pu adapter mon CV et j'ai ainsi eu beaucoup d'entreprises qui se sont intéressées à mon profil. J'ai pu également préparer mes entretiens en se basant sur les recommandations donnéez par le livre.

Libro en buenas condiciones

Faz um compilado de tudo que o novo PM pode abordar e explorar nas entrevistas. Excelente!

I currently work as a Product Manager and I used this book to ensure that I have all the basics and framework nailed to confirm that I am doing my role to the best of my ability. I'm not actively looking for a job, but as I progressed internally in the company I work at, I've never had a proper Product Manager interview, so I was curious to see what one is like to be able to determine whether or not I would likely be successful or not. After all, considering I progressed internally, am I even doing the correct day to day stuff that a PM should be? So I used this book to see the kinds of questions that recruiters and companies ask during the Product Management Interview process. This book was a great insight and made me realise the following: - Product Management interviews aren't usually just a sit down face to face. You'll end up doing something like a whiteboard challenge to show you understand the product development lifecycle all the way from ideation to delivery. - If you want to work at most of the big tech companies, you'll need to have some coding experience as you'll be expected to show understanding in the interview. I am by no means an engineer, more a strategy/community based PM, so this book has opened my eyes to what I should and shouldn't be aiming for as I progress through my Product Management career. Overall, this book is a must have whether you are looking for a new PM role or not. Ash

This is a must read, not only for Product Managers but all software analyst/engineers passionate about making a good career in Technology. Highly recommended, to crack interviews in general, because this book touches most of the general interview preparation while other parts of the book are focused primarily on product management.