WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Brown

Absolutely love this product and can’t say enough good things about it! I’ve tried so many different hair color solutions over the years, and this one truly stands out. First off, it doesn’t dry out my hair at all—which is a huge win, especially if you’re coloring regularly. My hair actually feels softer and more nourished after using it, which is something I never expected from a color treatment. Another major plus: it provides full gray coverage, which has been a struggle with other products I've used in the past. The color is rich, even, and long-lasting—definitely superior to any box dye I’ve tried. I used to have to touch up often, but this one holds up beautifully over time. And let’s talk about the shine! After coloring, my hair has this gorgeous, healthy-looking sheen that makes it look like I just walked out of a salon. It’s vibrant without being harsh or fake-looking, and I always get compliments after I use it. Overall, it’s a game-changer, and I genuinely look forward to using it every time. Highly, highly recommend!

Great price and really good color’

I have not had my hair professionally dyed in years now and saved so much money doing this part at home. I just get a big tub of developer and a little squirt bottle to mix and apply. Coverage is flawless. It’s the same product they use at the salon, color looks natural.

ok product

I love their color results and it’s very easy to use. I docked one star just because I wish they’d give an even 4 ounce size to make measuring easier.

🙌🏻🙌🏻💯 recommended , good quality and fast shipping. I feel like I save more buying this and using the quantity I need

Great price and easy to use. So much cheaper and convenient than going to a salon.

Perfect dark brown hair color.

Cult classic

El artículo llegó quebrado de la tapa y se derramó poquito no sé si realmente servirá

The best

I had level 6/7 red-brown hair and wanted to darken it to neutral dark brown. A lot of people go for 3 or 4 level hair colour and complain that it came out black, but the 4A with 10 vol developer gave me the correct level of dark brown I wanted. It did not completely neutralize the red in my hair - I can still see the warm tones in the light - but that does add some dimension to it. I suspect I'll need to use a blue shampoo, or go over it with another round of 4A, which I plan to do. IMPORTANT TO NOTE: THIS IS A PROFESSIONAL HAIR COLOUR. This is NOT a box dye. Do not purchase this expecting it to come with supplies and developer like a box dye. You need to purchase a separate developer and use your own tools (mixing bowl or bottle, gloves, etc).

Have been used multiple times and works good on my hairs everytime