Store Design and Visual Merchandising: Creating Store Space That Encourages Buying

Very good book a must have for and retail business owner or manager (or striving to become) lots of science of how to display, lay out and why. Just a wealth of information.it's well worth the investment. I found it very insightful and helpful. Covers small shops to shopping malls.

This is a great book on the basics of store design, essentially collecting the "headlines" from the theories, observations, and experiments of many others on the impact of interior and exterior design on behavior and putting them into practice. This is a worthwhile companion to Paco Underhills CALL OF THE MALL and WHY WE BUY... Edward T. Hall's THE HIDDEN DIMENSION and Don Norman's DESIGN OF EVERYDAY THINGS. It's written in an engaging and easy style.

Gran producto

I was excited to receive this book. Opened it as soon as it arrived and was completely disappointed in the quality of the print. The font size is very small and the illustrations are poor in print quality. How the price of $30 is justified, I don't know... Considering a return... Not a fan of digital books, but may try that...may not.. At this price, should be hardcover with color illustrations..

Great book for people who would like to learn more about retail store layout and display. After reading a few pages, I realized just how little I knew about merchandising. I will be learning much more than I ever thought. Our store front windows already have changed and our customers love them!

Book required for Interior Design. Good book

Excelent book for the small and big store owner. Mostly for people that want to change their image store by fixing some of the common mistakes that most make. It covers a lot of aspects of design and customer perception and most important it gives you an alternative of designing the ideal store, not by hiring or spending a lot of people and money but by doign some "common sense" changes and additions that for sure will attract more loyal customers. For the seasoned store owners it reinforces "gut feeling" moves and adds some novel ones. In general, an easy to read book with some good meat to it.

I had this book in my wishlist for almost 6 months before purchasing it due to the price. Then I took the plunge and paid right at 30 dollars for a small 6x8 inch paper back.... Boy did the author pack so much into this tinny little book. If I had known what this book contained I wouldn't have thought twice about purchasing it. Gives you so much need to know, should have known information that was great for my independent retail store.

I've used/referenced this book more often than I can count. It's a great starting point for newbies in the field, and has a LOT of practical examples and best practices.

Dà una panoramica chiara su visual merchandising e store design, con un approccio pratico e molti esempi. Facile da leggere anche per chi non è esperto del settore. Molti esempi sono riferiti agli Stati Uniti ma i concetti sono facilmente applicabili anche al contesto europeo e italiano.

Very detailed and helpful book about store design and visual merchandising. Many concepts are explained with pictures and appropriate tables

This is a great book for anyone who wants to learn every detail of retail business. It helps me so much with my MBA. It explains the importance of layout of a retail shop, the colors and how we can attract customers.

If you are interested in store design you should consider to buy this book. The main topics of store design are described in an easy and funny way. The book isn't written like a schoolbook, but like a novel. I would recommend this book to everyone who's interested in the topic!