Ogilvy on Advertising

i have been practicing marketing, advertising for quiet a time now. the basics are the same, but his POV is different. i was not living at that time to understand how amazing his advertising are. but surely they looks stunned. this keep me inspiring for my job

Good book

Ouvrage de référence sur la publicité et la communication, de nombreux conseils d'Ogilvy n'ont pas pris une ride. En partant de cas pratiques, il explique comment il a pu, en respectant le consommateur et en lui donnant des informations pertinentes, il a su le convaincre.A noter cependant qu'une grande partie des exemples, et ses conseils, sont aujourd'hui malheureusement obsolètes.

I really dont have big words to say. I just like the book. Solid information from onek of, if not, the top men in his field. Planning on buying all his books. Not exactly my field but a part of it. So its a 4.5 rating.

The book is written in a conversational tone and has some interesting insights, but in no particular order. Can be tedious to read at times.