","image":["https://m.media-amazon.com/images/I/71NXwzOfIzL.jpg"],"offers":{"@type":"Offer","priceCurrency":"PEN","price":"113.49","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":2,"maxValue":2,"unitCode":"d"}}},"category":" haircolour","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***4"},"datePublished":"12 June 2013","name":"Only works with blonde or at least light brown hair","reviewBody":"I used this on my naturally dark blonde hair and the result was a very pale yellow blonde which I then toned with Pro voke twice a week brightening purple shampoo which made it white. My hair didn't feel damaged at all and the conditioner made my hair soft and the conditioner smells so good. I was very pleased with my results from this dye/bleach but I don't recommend that anyone with darker hair than a light brown should use this product as it will most likely go orange which is where schwarzkopf are a bit crafty because although it will lighten even dark hair quite a bit the result will not be blonde but a orange with maybe some blonde bits.Pro:Voke - Touch Of Silver - Twice A Week Brightening Shampoo - 150ml"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***K"},"datePublished":"16 December 2019","name":"Great product.","reviewBody":"Used this will be buying another this week for Xmas Value for Money. Thanks Miss Susanne Meek."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"T***L"},"datePublished":"10 June 2020","name":"The best for platinum hair.","reviewBody":"Always the best bleach I've tried for brown to platinum."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"T***P"},"datePublished":"2 May 2020","name":"Amazing","reviewBody":"Amazing product I went from very dorch to go I get but another box and I’ll be blond my hair is super soft would suggest"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"A***A"},"datePublished":"3 July 2013","name":"Read this before you buy, I know a lot about hair.","reviewBody":"I've been blonde more times than I can count, currently I've got blonde panels in my hair. I want to stress that Max Blonde is a level 8 lightener, it is quite nasty and strong and it is NOT a natural shade of blonde even when done over natural colour it has a heavily yellowish tint to it after dying it is classed as 'ice blonde' but called max as it is such a big lightener.Things you NEED to know:You cannot just 'dye' your hair blonde especially with a dye like this because it WILL go yellow, if your hair is about a very light ash brown it WILL go bright orange and gold on first bleaching regardless of condition, hair colour as a child etc. It HAS to go through the colour spectrum to reach blonde.This will turn dyed hair or even naturally brown hair bright orange like a traffic cone with golden bits, this is normal and every blonde pack will do it, even a hairdresser can rarely do a full head of blonde.This must be done at your own risk, if your hair is very thin, brittle, damaged or sheds when dyed this may not be the dye for you as it is quite strong.There is plenty in the box to cover your hair thoroughly from shot to medium length, HOWEVER you are very likely going to need to dye your hair more than once to achieve the colour and you should not use this twice on your hair unless you want to be at an extreme risk of going bald or breaking.The chances of your hair turning the colour on the box are probably about 5% out of 100. If you are naturally VERY light brown with no red tints or you are blonde WITHOUT DYE so your hair is virginal, you are likely to get a good result however you will still need to tone your hair afterwards (purchase toner on here too) and keep it up with purple shampoo.When the bleach is on you should wrap a plastic bag around your hair (be careful) and tie it at the front like a turban and use a hairdryer over the back on a warm setting this makes the bleach process faster and gives a MUCH better result!!!!!!!!!!!If you are going from a colour to this you should use this and then next time use a weaker bleach like a level 7 or lower (lower is better) to help with the yellow, yellow is normal. If you are naturally a brunette with golden flecks in ashy hair then your hair will NEVER lighten naturally.This is good if you plan to go from brown to purple, red, orange, blue etc but you must remember to get your hair as evenly coloured as possible or the brighter dyes won't come out properly! they won't work over gingery hair and if your hair is patchy the next colour will turn patchy.You may put a natural darker blonde over the top of it but be warned the yellow underneath will not go away.YOU CANNOT REMOVE BLEACHED HAIR unless you grow it out, dying it does not get rid of the peroxide damage and colour removers like colourb4 will never be able to turn your hair back to brown or whatever colour you stripped it from before as bleach takes the pigment from the hair.It's a decent dye but I prefer absolute platinum.If your hair is naturally dark, damaged or dyed you are better going to a hairdresser for a full head of highlights each times it needs doing, it costs more but it's so much more worth it in the end."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"27 February 2021","name":"Conditioned and colour 100%","reviewBody":"Colour 100%"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"G***R"},"datePublished":"13 February 2012","name":"blonde 'Live'","reviewBody":"My wife who has always been blonde has been looking for a suitable hair product for a long time,at last she has found one & its very good."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***A"},"datePublished":"4 April 2017","name":"Five Stars","reviewBody":"arrived in a timely manner did what expected would use again :)"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Why is it so expensive half the price in boots","acceptedAnswer":{"@type":"Answer","text":"The price is for 3 dyes so it only works out to £4.50 or thereabouts. I know you made this comment a year ago but I'm answering for anyone else who doesn't read the description before leaving a comment!"}},{"@type":"Question","name":"Will this work for brown hair?","acceptedAnswer":{"@type":"Answer","text":"You hair does not need to be blonde as stated in one answer. My hair is naturally medium brown and I've never had a problem. Obviously, the darker your natural colour, the more subtle to colour will appear. You get a fantastic mix if you have brown hair with a few pre-lightened highlights as well."}},{"@type":"Question","name":"Please could someone tell me what colour this goes once its been washed after a while? thank you","acceptedAnswer":{"@type":"Answer","text":"it just gets lighter red...I love this colour :) it will probably become orange after a while (wich happens to all red colours) but by then I will have recoloured it ;)"}},{"@type":"Question","name":"Bought to lighten medium brown hair before using schwarzkopf u67 blue mercury. has anyone tried a 2nd colour on top and get good results? thanks","acceptedAnswer":{"@type":"Answer","text":"Second colour on top normally turns out nice, as long as you get an even colour from the blonde to start, a lot of the time you can end up with ginger/blondish patches"}}]}]}