Startup Evolution Curve From Idea to Profitable and Scalable Business: Startup Marketing Manual Paperback – April 10, 2017

If you are like me and hack first and think later - this book is for you.What I learned and how I used the book.1. Fundamentals of marketing or pointers to other resources for deeper dive (books, blogs, articles).2. Learn about/from experiences of other founders and startups. Some still exist and some don’t. Nevertheless you learn about markets and challenges.3. Had to read this book a bunch of times before things became natural.4. Keep handy the other books the author recommends.

As a tech-person, and not really into the business/marketing stuff, Dr. Jonikas' book is an interesting and very practical read. For anyone who is building a startup, validating the startup idea and ensuring there is a sensible and sizeable market is very critical at the start. This book just gives you all that practical and data-supported step-by-step advise to help you determine and reach market viability.

Useful book with clear examples and even links. Very recommended

I liked the book, many interesting references to other books and companies to read and follow. Presents an easy and organized way to follow a simple methodolgy in order to go through a scalable and profit business. Finally my first approach with marketing terminology, many concepta however pretty simple read and understand. Being a finance guy it was good for me.

I've found this book to be an extremely great reference guide for each stage of a startup. I'm currently running through my feasibility studies at the moment and I've found every recommendation in the book to be invaluable. If you are looking for a complete end to end mentorship on getting your startup off the ground, this book will be perfect for you!

The author wrote the book in a very simple style aiming to help and educate entrepreneurs, when you read the book you feel you are not reading a book rather Dr. Donatas is physically sitting with you, coaching you, mentoring you, etc .. once you see such a style, you know for sure this person is in the heart of the industry . If a student fails a course, the motherhood analysis is that he or she did not study hard enough, being sick in the exam, etc … lots of assumptions to shift the blame on the student or the situation, but when someone has different critical analysis that the student should not study this course at all because it is not in line with career’s ambitions, wrong major selection that does not fit personality aptitudes and natural desires, now we listen carefully as this is not a motherhood analysis assumption. For beginners, the author established a good roadmap to follow and then you can determine bottlenecks that are applicable to your business as there is no size fits all. For experienced people, I find it difficult to rate it 5 stars, to them it is a motherhood analysis, however; if the author determines to convert the book into a workshop book that stimulates critical thinking for a focus group discussions I would rate it 5 stars, something for the author to consider in the future. One final comment, the template downloads in the website does not work!

This book is a must read for every person who is dreaming about creating a startup or is currently working on it. The book gives clear steps to validate idea, prepare plan and go to market. I wish I had read it before starting my own venture. Donatas, thanks for a great book!

I will give a 4star rating for now since am not done reading it but so far am impressed with the quality of printing, beautiful cover makes u want to open it and above all the depth of information it contains.It's not a book u read in a day but more like a hand book you take with you and consult from time to time.Great work Dr Donatas.