Vitamin Friends - Vegan Multivitamin & Iron for Kids - Daily Nutritional Support Gummies w/Ferrous Fumarate B-Complex, Vitamin C, Zinc, Biotin - Body Function & Anemia - Strawberry, (60 Day Supply)

Great product for my daughter. Needed a supplement for her low iron levels and this one was very easy to incorporate into her routine. Tastes great and can see her energy levels rising from consistently taking the. Will buy again!

My picky eater likes it! It has a mild taste and it's sweet and sugar coated so my kids love it. I love that their getting iron and zinc, other vitamins. I reorder regularly.

Taste good, especially considering there is iron. It took my kids a few days to get used to it because it is VERY chewy - think gummy bear, not fruit snack. If you have younger kids, I would be sure to supervise because it can be very sticky and I could see a potential choking hazard if they don't chew well.

Iron supplements for kids are difficult to find. Well, iron supplements that taste good! We, as a family, do not eat gelatin and settled on Flintstones for a while, (because it was what we could find, and what we could afford) but they started adding gelatin to their vitamins... they just snuck it in there, suddenly, and we stopped buying that product immediately. We needed a replacement and wanted something affordable and much healthier -- no artificial coloring, no preservatives, no gelatin/animal products, etc. I did a lot of research and decided to try this brand. My son (11) loves these! I tried one and there is a teeny bit of an aftertaste, but very slight... a typical metallic penny taste that comes with iron, but, again, very slight. The actual gummy texture and taste is just like Sunkist fruit gems!Some parents have complained about the sugar the gummies are dusted with. We make this part of my son's morning routine... iron gummy then brush your teeth. It's that simple. Good brushing practice! :)As for the nutritional issues others have mentioned.... read the label completely. It clearly states that 1 gummy is the serving size and there is an age break down for ages 2-4 and 4-adult. If your child is 2-4 years old, one gummy will satisfy 71% of the daily recommendation, whereas 1 gummy taken by someone 4 to adulthood meets 28% of your daily needs. If your kid is 4 and they are on the smaller side, or if your kid is "big for his age" you would go by weight, just like if you were giving them cold medicine or Ibuprofen.Also, you need to pay attention to all of the other vitamins included in this gummy as well, especially if your child (or you) is taking an additional multivitamin. You don't want to go over the daily recommended values, especially on iron. Vitamins should be treated like medicine... too much is a bad thing. It is a supplement... not a replacement. Ideally, iron should be from food first. I know that some people/kids have issues with texture, color, etc. and parents cannot get them to eat certain things... so the supplement is really important. Vital even. But, before I doubled the dose (or more), to try to get it up to 100%, I would meet with a doctor or nutritionist to ensure you don't over do it, especially if the child is around 4-years-old and in a transitional weight/age.Another thing to remember... iron should be taken with something like oranges, but not with morning cereal (should not be taken with calcium, milk, yogurt, etc.). We space out the iron by two hours from calcium and/or his multivitamin to ensure everything gets absorbed properly.

My daughter absolutely loves these! My daughter had to be on iron supplements when she was born. As soon as we could stop the supplements we were told we should find a multivitamin for her with iron. It is super hard finding a multivitamin for kids that have iron in it. We have been ordering this on subscription for over 3 years now!

I have been iron anemic most of my life. I have searched for various ways to take iron supplements, because no matter what I try to eat it never seems to be enough. My problem with tablets, even long release ones, is my body would never absorb enough, and I'd end up flushing most of it down the toilet... literally. I got hooked on gummy vitamins for the rest of my daily intake, and thought, hey, maybe there is a Gummy Iron! Well, there are two of them, and I've tried them both. I have to say I like this brand SOOO much better. I take one Iron tablet in the morning with breakfast, and this one midway through the day with lunch, and I see no sign of wasted Iron anywhere. I am able to go back to donating blood (special blood type), so I am VERY happy with this product. For those who can't handle tablets on their stomach, I greatly recommend this as a change to your iron intake.Update May 10, 2017The new formula did not go over well, mainly due to the lack of coating making the gummies sticky and unpalatable. I took the time to write Vitamin Friends directly, and was happily informed by Pat from their customer service department that they had heard our cries and were switching back to the old formula. And on top of that, she offered to send me a bottle of the old formula to replace the bottle of new that I had received. The new bottle came today and it looks and smells JUST like it used to, so I am happy once again. Like so many others I have to take this because pills just tear up my stomach, but this is gentle enough that it satisfies my stomach and makes my Dr happy because my iron count is up. So be patient everyone, the Old Formula is on its way back. Or you could go directly to the vendors site and contact them.