Joico Color Balance Blue Conditioner (Eliminates Brassy/Orange Tones on Lightened Brown Hair) 1000ml/33.8oz

I bleach my hair platinum blonde on a regular basis and I expected this product to make my hair look whiter. In fact, after one use it has turned my hair BLUE and it’s permanent! I thought I could trust this brand but alas not.

So affordable and keeps my natural brown cool, 100% recommended

I am writing this review for both the shampoo and conditioner. At age 55 I have decided to grow out my gray hair. My salon expert foiled 50% of my hair to remove my old hair dye and added light ash brown toner to blend with my 75% gray hairs. She recommended I use a blue shampoo/conditioner as my hair color fades. I am in love with this product! The color is perfect. My hair is not only soft snd shiny but it moves like healthy, untreated hair. I highly recommend!

This product has sulfates and is essentially counterproductive to what you're trying to do by using blue shampoo (conditioning/color toning hair). The price per volume is amazing, but it is not worth drying your hair out and making it brittle over time.

Feels & smells great- so glad.it.can keep my hair from being 'brassy' looking -Thanks Joico!