---
product_id: 8454919
title: "Ad Serving Technology: Understand the marketing revelation that commercialized the Internet Paperback – January 4, 2014"
brand: "gregory cristal"
price: "S/.173"
currency: PEN
in_stock: true
reviews_count: 8
url: https://www.desertcart.pe/products/8454919-ad-serving-technology-understand-the-marketing-revelation-that-commercialized-internet
store_origin: PE
region: Peru
---

# Ad Serving Technology: Understand the marketing revelation that commercialized the Internet Paperback – January 4, 2014

**Brand:** gregory cristal
**Price:** S/.173
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Ad Serving Technology: Understand the marketing revelation that commercialized the Internet Paperback – January 4, 2014 by gregory cristal
- **How much does it cost?** S/.173 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pe](https://www.desertcart.pe/products/8454919-ad-serving-technology-understand-the-marketing-revelation-that-commercialized-internet)

## Best For

- gregory cristal enthusiasts

## Why This Product

- Trusted gregory cristal brand quality
- Free international shipping included
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## Description

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## Images

![Ad Serving Technology: Understand the marketing revelation that commercialized the Internet Paperback – January 4, 2014 - Image 1](https://m.media-amazon.com/images/I/61RtVtVKysL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ The diagrams are excellent, as well
*by M***N on September 9, 2014*

I recently switched industries completely from more of a traditional IT role to a product management role at an ad tech company. I had no idea what I was getting myself into when I accepted the job, and how many fascinating things there would be to learn about advertising technology. I was shown this book by a new colleague and read through the whole thing within a couple of days of getting it.This book is THE introduction to the ad tech industry and contains the entire spectrum of information for getting yourself introduced to advertising technology where it stands today. From basic terms and explanations, all the way down to the details of reporting and gaps in the industry, this book will guide you through everything. The diagrams are excellent, as well, for giving an overall picture of what Greg is trying to convey. I've recommended this book to several new people at my company, as well, who are new to this industry and all have had positive things to say!One thing, as mentioned by another reviewer, there are some minor typos, but they are all across the book. Not distracting by any means, but just something to probably revise in a future edition. Otherwise, the content is amazing and a one of a kind resource. Excellent book!

### ⭐⭐⭐⭐ a GREAT NUMBER of typos and poorly constructed and edited sentences
*by M***T on October 16, 2015*

There are, as many have noted, a GREAT NUMBER of typos and poorly constructed and edited sentences, and sometimes it's truly difficult to understand what the author is communicating. That said, Cristal very clearly knows his subject from a practitioner's perspective, and covers - almost always I found in just the right amount of detail - a wide ranging at times complicated subject. Having read the book I feel very well versed in not only ad server operations, but digital marketing in general. There aren't many such authoritative sources out there right now in this particular area, and this is the most authoritative source I found. So if you want or need to know about ad server operations and digital marketing, you should read this book (but some editing by the author would make that a little bit easier and more enjoyable)!

### ⭐⭐⭐⭐⭐ Very comprehensive and valuable introduction to Ad Serving
*by M***M on September 30, 2018*

This book is a Gem. A lot of unfair ratings are here because of some typos. They typos have zero effect on learning the concepts. It is very detailed and explains all the players of this technology. A must read

## Frequently Bought Together

- Ad Serving Technology: Understand the marketing revelation that commercialized the Internet
- Introduction to Programmatic Advertising
- Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy

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*Product available on Desertcart Peru*
*Store origin: PE*
*Last updated: 2026-01-30*