---
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title: "Reframing: Neuro-Linguistic Programming and the Transformation of Meaning"
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# Reframing: Neuro-Linguistic Programming and the Transformation of Meaning

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Reframing: Neuro-Linguistic Programming and the Transformation of Meaning [Bandler, Richard, Grinder, John] on desertcart.com. *FREE* shipping on qualifying offers. Reframing: Neuro-Linguistic Programming and the Transformation of Meaning

Review: A Couple of Reviews of ReFraming... - Still relevant and a gold mine., April 1, 2002 Reviewer: John Schertzer (NY, NY USA) A careful reading of this book will unearth a wealth of information, not only about remedial and generative models developed in early NLP, but also how and why models were designed as they were to begin with. If one keeps that in mind, as well as the primary presupposition (map/territory), there will be no vast discrepancy between old and new NLP, nor even DHE. You can see the roots right here. The authors themselves make a point in saying that the Six Step Reframing pattern, for instance, was only structured the way it was as a teaching tool, and that it should be forgotten once it was integrated with other communication processes. The Parts metaphor, they say, is only a one of a number of ways of mapping "as if," perhaps only a way of "chunking" behavior. Bandler is cleverer than everybody thinks: if he doesn't use parts as a metaphor, then what are all the "machines" he's talking about? What about the spacial/visual representations of decision making strategies, et al? Aren't they essentially the same thing? The problem is people tend to forget that these are not actuallities but only useful ways of talking. This book takes the simpler version of reframing from "Frogs" and really opens it up, describes how it can be used in conjunction with anchoring and linguistic patterns, until it begins to disintegrate as a specific and separate model and becomes a direction. For another possible view of these issues, see Anti-Oedipus: capitalism and schizophrenia, by Deleuze and Guattari, which dances along to similar music, including the contradictions.. --------------------------------------------------------- An Important Step for NLP, March 19, 2001 Reviewer: Karl (England, Great Britain) I think it sometimes helps to think of Bandler and Grinder as intrepid explorers. ?That is to say, much of the early development of NLP consisted of tracking known experts - Perls, Satir, Erickson, Korzybski, etc. - sifting through a wealth of information and finding those vital bits that provided the key to everything else. In the case of reframing, this was already a well-established concept in certain circles when B&G started to develop NLP. The three founders of the Brief Therapy unit at Palo Alto (Watzlawick, Weakland and Fisch) had brought out "Change", which also covers reframing in some detail, back in 1972, for example. But the value of the B&G book is not to be measured by how well it tallies with earlier works. It's importance lies, I suggest, in what it tells us about how NLP developed as it did. As you can see from earler reviews, the idea of "parts" (partly! derived from Virginia Satir's "parts parties") is not to everyone's taste. ?Joseph Riggio, a well respected NLP trainer, suggests that this approach can produce "fractionation and fragmentation". Yet there are lots of people who find that dealing with "parts" fits very well with their view of the world.?And after all, NLP is first and foremost about what works *for you*. Over the last few years it has become clear that there is no such thing as "bog standard NLP". Everyone who gets involved will have their own ideas, views, techniques and methods. My advice would be that this book is just one of several key texts that trace the history of NLP. Whether or not, in the end, you decide that the ideas herein are suitable for you, I think this book will inevitably help you to gain a greater understanding of what lies at the heart of NLP.
Review: A Classic with some brilliant strategies - As a sales trainer, I look for potent concepts and techniques from psychology to help sales pros improve influence skills. So "Reframing" a buyer's beliefs or comments is a powerful tactic to change the direction of a conversation. Early on, the authors give you a great example of a reframe. Woman cleans her house 5-7 times a day (!). Obsessed with cleanliness. NOBODY walks on the carpet, no footprints allowed. The counselor tells her to think about those pristine, clean white carpets and realize that it means she is all alone. Nobody you love is around you. How's that for a reframe? Great book, fun reading, fascinating stories layered with strategies. Counseling or Selling? You should own this book.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #283,519 in Books ( See Top 100 in Books ) #534 in Popular Psychology Psychotherapy #1,428 in Language Study & Reference (Books) |
| Customer Reviews | 4.7 4.7 out of 5 stars (140) |
| Dimensions  | 6.25 x 0.75 x 9.25 inches |
| Edition  | First Edition |
| ISBN-10  | 0911226257 |
| ISBN-13  | 978-0911226256 |
| Item Weight  | 14.4 ounces |
| Language  | English |
| Print length  | 208 pages |
| Publication date  | January 1, 1982 |
| Publisher  | Real People Press |

## Images

![Reframing: Neuro-Linguistic Programming and the Transformation of Meaning - Image 1](https://m.media-amazon.com/images/I/61ZgzjHmxkL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A Couple of Reviews of ReFraming...
*by D***E on November 4, 2006*

Still relevant and a gold mine., April 1, 2002 Reviewer: John Schertzer (NY, NY USA) A careful reading of this book will unearth a wealth of information, not only about remedial and generative models developed in early NLP, but also how and why models were designed as they were to begin with. If one keeps that in mind, as well as the primary presupposition (map/territory), there will be no vast discrepancy between old and new NLP, nor even DHE. You can see the roots right here. The authors themselves make a point in saying that the Six Step Reframing pattern, for instance, was only structured the way it was as a teaching tool, and that it should be forgotten once it was integrated with other communication processes. The Parts metaphor, they say, is only a one of a number of ways of mapping "as if," perhaps only a way of "chunking" behavior. Bandler is cleverer than everybody thinks: if he doesn't use parts as a metaphor, then what are all the "machines" he's talking about? What about the spacial/visual representations of decision making strategies, et al? Aren't they essentially the same thing? The problem is people tend to forget that these are not actuallities but only useful ways of talking. This book takes the simpler version of reframing from "Frogs" and really opens it up, describes how it can be used in conjunction with anchoring and linguistic patterns, until it begins to disintegrate as a specific and separate model and becomes a direction. For another possible view of these issues, see Anti-Oedipus: capitalism and schizophrenia, by Deleuze and Guattari, which dances along to similar music, including the contradictions.. --------------------------------------------------------- An Important Step for NLP, March 19, 2001 Reviewer: Karl (England, Great Britain) I think it sometimes helps to think of Bandler and Grinder as intrepid explorers. ?That is to say, much of the early development of NLP consisted of tracking known experts - Perls, Satir, Erickson, Korzybski, etc. - sifting through a wealth of information and finding those vital bits that provided the key to everything else. In the case of reframing, this was already a well-established concept in certain circles when B&G started to develop NLP. The three founders of the Brief Therapy unit at Palo Alto (Watzlawick, Weakland and Fisch) had brought out "Change", which also covers reframing in some detail, back in 1972, for example. But the value of the B&G book is not to be measured by how well it tallies with earlier works. It's importance lies, I suggest, in what it tells us about how NLP developed as it did. As you can see from earler reviews, the idea of "parts" (partly! derived from Virginia Satir's "parts parties") is not to everyone's taste. ?Joseph Riggio, a well respected NLP trainer, suggests that this approach can produce "fractionation and fragmentation". Yet there are lots of people who find that dealing with "parts" fits very well with their view of the world.?And after all, NLP is first and foremost about what works *for you*. Over the last few years it has become clear that there is no such thing as "bog standard NLP". Everyone who gets involved will have their own ideas, views, techniques and methods. My advice would be that this book is just one of several key texts that trace the history of NLP. Whether or not, in the end, you decide that the ideas herein are suitable for you, I think this book will inevitably help you to gain a greater understanding of what lies at the heart of NLP.

### ⭐⭐⭐⭐⭐ A Classic with some brilliant strategies
*by G***? on June 2, 2013*

As a sales trainer, I look for potent concepts and techniques from psychology to help sales pros improve influence skills. So "Reframing" a buyer's beliefs or comments is a powerful tactic to change the direction of a conversation. Early on, the authors give you a great example of a reframe. Woman cleans her house 5-7 times a day (!). Obsessed with cleanliness. NOBODY walks on the carpet, no footprints allowed. The counselor tells her to think about those pristine, clean white carpets and realize that it means she is all alone. Nobody you love is around you. How's that for a reframe? Great book, fun reading, fascinating stories layered with strategies. Counseling or Selling? You should own this book.

### ⭐⭐⭐⭐⭐ Appreciated this book.
*by S***. on July 17, 2016*

Not sure about Mr. Bandler as I've seen him on video somewhere and thought he was rather a showman: like he may have been a con artist when he apparently hypnotized this woman. Why? Because it was so hard for me to believe or imagine she could go under that quickly! However, I thought this book a real winner. I will re-read it again (read it quite a few years ago) along with the other book I bought at the time, Trans-formations by Grinder, which I'll review after I read it again. Got a lot out of both books and now that I'm writing it, am going to read them again. This time I'll read them and take notes. Though I have my doubts about the writer, it shouldn't retract from the value of his books. I am probably no great judge of character so don't let me prejudice you. Just appreciate the messages rather than look closely at the messenger.

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*Last updated: 2026-02-03*