--- product_id: 58683697 title: "Preference Permanent Luminous Hair Colour, 11.11 Venice" brand: "l'oreal paris" price: "S/.127" currency: PEN in_stock: true category: "L'oreal Paris" url: https://www.desertcart.pe/products/58683697-preference-permanent-luminous-hair-colour-11-11-venice store_origin: PE region: Peru --- # Up to 8 weeks colour protection Precious flower oils in gel formula Includes nourishing colour lock conditioner Preference Permanent Luminous Hair Colour, 11.11 Venice **Brand:** l'oreal paris **Price:** S/.127 **Availability:** ✅ In Stock ## Summary > 💎 Unlock your coolest, most luminous blonde yet — because your hair deserves to shine! ## Quick Answers - **What is this?** Preference Permanent Luminous Hair Colour, 11.11 Venice by l'oreal paris - **How much does it cost?** S/.127 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pe](https://www.desertcart.pe/products/58683697-preference-permanent-luminous-hair-colour-11-11-venice) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Care Kit:** All-in-one box with colourant, developer, colour lock conditioner, and protective gloves for effortless application. - • **Ammonia-Free Technology:** Gentle on hair and scalp, neutralizes brassiness for a pure, cool blonde tone without harsh odors. - • **Fade-Defying Brilliance:** Enjoy luminous, ultra-cool crystal blonde that stays vibrant for up to 8 weeks. - • **Salon-Quality Grey Coverage:** Achieve flawless, permanent coverage even on stubborn greys with a rich, natural finish. - • **Nourishing Flower Oil Infusion:** Translucent gel enriched with precious flower oils for silky, strengthened hair with 70% less breakage. ## Overview L'Oreal Paris Preference Permanent Luminous Hair Colour in 11.11 Venice delivers a radiant ultra-light cool crystal blonde with permanent, fade-defying results. This ammonia-free gel formula infused with precious flower oils provides up to 8 weeks of vibrant colour protection, strengthens hair with 70% less breakage, and offers optimal grey coverage. The complete kit includes colourant, developer, nourishing conditioner, and gloves for a professional, salon-inspired finish at home. ## Description Product Description Introducing Preference Toners by L'Oreal Paris powered by our new ammonia-free technology! Benefits of Preference by L'Oreal Paris • New Ammonia-Free Post-Bleach Treatment • Up to 4 Weeks of Pure Blonde neutralising unwanted brassy tones • Up to 4x more nourished hair* • 5 Minutes: Application Time • Smoother and Silkier hair Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour toning cream into developer bottle and shake to mix evenly, 2.) Apply toner and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x Toning Cream, 1x Developer Cream, 1x Reinforcing Conditioner, 1x User guide & pair of protective gloves. What makes it special? REBALANCES pH - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the pH level of hair, improving hair quality. AMMONIA-FREE TECHNOLOGY - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell. REINFORCING CONDITIONER - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair. *Instrumental Test Ingredients "1242510 - Colourant Gel: Oleic Acid, Aqua / Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, 2, 4-Diaminophenoxyethanol HCL, Mea-Laureth Sulfate, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Thioglycerin, Toluene-2, 5-Diamine, Ammonium Thiolactate, N, N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance (F.I.L. C234463/1), 1171216 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.I.L. C202319/2), 1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance (F.I.L. C232981/1), 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil (F.I.L. C234136/1)" P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Use gloves and pour the coloring bottle into the developer bottle and shake to stir evenly. 2. Apply the colour and leave for the recommended time. 3. Follow with conditioner and rinse. Safety Warning For external use only. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more ## Features - Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves - Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results - Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse - Creates lustrous fade-defying shades with light-reflecting colours for a pure blonde, Includes a nourishing colour lock conditioner - Contents: 1x L'Oréal Paris Preference permanent hair colour in 11.11 Venice, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0756HY2NL | | ASIN | B0756HY2NL | | Benefits | Provides up to 8 weeks of colour protection, strengthens hair and ensures 70% less hair breakage with a glossy finish. | | Best Sellers Rank | 609 in Beauty ( See Top 100 in Beauty ) 13 in Permanent Hair Colour | | Brand Name | L'Oreal Paris | | Colour | 11.11 Ulta-Light Cool Crystal Blonde | | Container Type | Bottle | | Country Of Origin | United Kingdom | | Country of origin | United Kingdom | | Customer Reviews | 4.4 4.4 out of 5 stars (1,378) | | Customer reviews | 4.4 4.4 out of 5 stars (1,378) | | Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. | | Full Cure Time | 3E+1 Minutes | | Global Trade Identification Number | 03600523017997 | | Guaranteed software updates until | unknown | | Hair Color Permanence | Permanent | | Hair Type | All | | Is discontinued by manufacturer | No | | Item Form | Gel | | Item Highlight | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results | | Item Type Name | L'Oreal Preference Permanent Hair Dye, 11.11 Ultra-Light Cool Crystal Blonde | | Item Weight | 200 Grams | | Item model number | 3600523017997 | | Manufacturer | L'Oréal | | Manufacturer | L'Oréal | | Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ | | Manufacturer Part Number | 3600523017997 | | Material Features | Gel with flower oils | | Material Type Free | Allergy-free | | Model Number | 3600523017997 | | Number of Items | 1 | | Product Dimensions | 9.4 x 6.5 x 17.2 cm; 200 g | | Recommended Uses For Product | Hair coloring | | Set Name | Preference | | Suitable Hair Colour | Light Blonde | | Unit Count | 1.0 count | ## Product Details - **Brand:** L'Oreal Paris - **Colour:** 11.11 Ulta-Light Cool Crystal Blonde - **Hair type:** All - **Item form:** Gel - **Material Type Free:** Allergy-free - **Material feature:** Gel with flower oils - **Number of items:** 1 - **Package information:** Bottle - **Unit count:** 1.0 count ## Images ![Preference Permanent Luminous Hair Colour, 11.11 Venice - Image 1](https://m.media-amazon.com/images/I/71gs0V+mTXL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: I have light brown hair will it work?** A: does this vivids range cover grey hair? it's not said anywhere **Q: I have bleached by hairdresser hair with now dark brown roots a couple of inches showing will this cover roots without them being yellow/copper colour** A: No you’ll end up with two different colours which will be very noticeable in daylight. To avoid that and use this particular brand you’ll need to start off with one colour throughout. All High Street boxed colourants cause this affect they don’t have the ability to blend **Q: Do you use the conditioner once a week** A: I usually wash my hair every 4 days of so and just put a bit of this conditioner on the ends **Q: If I have brown hair, should I lighten it first or can I just use the ginger box dye straight away?** A: You dont need to lighten it first. Mine is dark brown and the result was as on the box ## Frequently Bought Together - L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice - L'Oréal Paris Préférence Le Blonding Acidic Toner, Post Bleach Treatment with no Ammonia, Long Lasting Anti-Brassiness, Platinum Ice 01 - L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pe/products/58683697-preference-permanent-luminous-hair-colour-11-11-venice](https://www.desertcart.pe/products/58683697-preference-permanent-luminous-hair-colour-11-11-venice) --- *Product available on Desertcart Peru* *Store origin: PE* *Last updated: 2026-10-03*