Schwarzkopf Hair Color Expert Omegaplex Dye, Lightener L7

I have used soooo many different brand bleach lighteners on the market over the years and all have the same hair breakage consequence of lifting my natural dark blonde but this stuff, amazing! it still gives me a red rash on my skin, temporarily, and slightly itchy scalp after, again only temporarily, but from the actual application to the finish its the safest and most effective. The oil you put in must be the key. The mixture is runny and therefore easier to separate the hair and to reach all sections of the roots and when I rinse and put the conditioner on, which comes in the packet, its really impressively soft and breakage free. I use the cool blonde hair colour of the the same brand after and I have a lovely slightly pearl shimmer colour. Very very happy I switched to this. Kudos to Schwarzkopf for really caring enough to make this product.

i used this on my pre lightened hair,it was a faff to use messing about with tubes and sachets,i used 2 boxes and the top came out light orange and white in places the rest is a two tone streaky orange colour,i wouldnt waste money or time on this again.

Bought twice already, really makes a difference.Leaves hair soft and nourished, color is really glossy.

3rd bottle I’ve had like this in the space of 3 days!Developer Lotion Bottle only 1/4 full! 😳

Love the colour, hair looks shiny would buy again

So easy to apply & colour exactly matches previous Schwarzkopf I used to use.It seems that this is the same colour just retitled.