--- product_id: 56213958 title: "Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)" price: "S/.209" currency: PEN in_stock: true reviews_count: 13 url: https://www.desertcart.pe/products/56213958-inspired-how-to-create-tech-products-customers-love-silicon-valley store_origin: PE region: Peru --- # Lessons from global tech giants 67 chapters of expert insights Proven strategies to scale products Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group) **Price:** S/.209 **Availability:** ✅ In Stock ## Summary > 🚀 Create products your customers can’t live without! ## Quick Answers - **What is this?** Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group) - **How much does it cost?** S/.209 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pe](https://www.desertcart.pe/products/56213958-inspired-how-to-create-tech-products-customers-love-silicon-valley) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **For Every Stage of Growth:** Whether startup or enterprise, elevate your product game now. - • **Learn from the Best in Tech:** Real-world stories from Google, Netflix, Apple, and more. - • **Boost Your Product Team’s Velocity:** Avoid common pitfalls that kill innovation and speed. - • **Master the Art of Product Innovation:** Unlock the secrets behind billion-user tech products. - • **Comprehensive Product Management Playbook:** 67 chapters covering vision, strategy, discovery, and scaling. ## Overview INSPIRED by Marty Cagan is the definitive, updated guide for product managers aiming to design, build, and scale technology products that captivate billions. Featuring 67 chapters packed with proven strategies, real-world case studies from top tech companies, and actionable advice on team structure, discovery, and innovation, this bestseller is essential for professionals seeking to elevate their product organizations and drive consistent business success. ## Description Learn to design, build, and scale products consumers can’t get enough of How do today’s most successful tech companies―desertcart, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations―dramatically improving their own product efforts. Whether you’re an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories―and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix― INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new―sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product. Review: Truly inspired! - I’m honest, I probably didn’t like the book at the beginning, I thought the author described a role and an organisation that was too black or white. I decided to go ahead and keep reading and this turned out to be one of the best books I’ve ever read. It was truly inspirational although in my opinion it’s more useful for experienced product managers and quite top line level. If you haven’t read it yet, another great book that you can read after this one is “The Lean Product Playbook”. If you liked this, you won’t be disappointed! Review: Great read which covers the entire Product Management area - Great read by Marty Cagan which covers the entire Product Management area. Whilst a significant amount of the book is focused on the importance of solving customer problems - outcomes over outputs, which is the theme of a lot of product books around, there are 67 chapters covering: > The different growth stages of tech companies, lessons and some really good success stories from Product Managers of Google, Adobe, BBC, Microsoft, Netflix and Apple > The challenges and the reality of being a Product Manager > The different roles of the Product/Agile team, supporting roles and additional leadership roles needed as you scale > Tones of advice about product vision strategy and KPIs > Huge amounts of discovery and transformation techniques > Stakeholder management And it also accurately describes the top reasons for loss of innovation and loss of velocity. ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 11,832 in Books ( See Top 100 in Books ) 37 in Starting a Business | | Customer Reviews | 4.5 out of 5 stars 6,213 Reviews | ## Images ![Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group) - Image 1](https://m.media-amazon.com/images/I/61Ga-ZFeDXL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Truly inspired! *by A***A on 8 September 2024* I’m honest, I probably didn’t like the book at the beginning, I thought the author described a role and an organisation that was too black or white. I decided to go ahead and keep reading and this turned out to be one of the best books I’ve ever read. It was truly inspirational although in my opinion it’s more useful for experienced product managers and quite top line level. If you haven’t read it yet, another great book that you can read after this one is “The Lean Product Playbook”. If you liked this, you won’t be disappointed! ### ⭐⭐⭐⭐⭐ Great read which covers the entire Product Management area *by G***N on 29 March 2020* Great read by Marty Cagan which covers the entire Product Management area. Whilst a significant amount of the book is focused on the importance of solving customer problems - outcomes over outputs, which is the theme of a lot of product books around, there are 67 chapters covering: > The different growth stages of tech companies, lessons and some really good success stories from Product Managers of Google, Adobe, BBC, Microsoft, Netflix and Apple > The challenges and the reality of being a Product Manager > The different roles of the Product/Agile team, supporting roles and additional leadership roles needed as you scale > Tones of advice about product vision strategy and KPIs > Huge amounts of discovery and transformation techniques > Stakeholder management And it also accurately describes the top reasons for loss of innovation and loss of velocity. ### ⭐⭐⭐⭐ Great read, lots of food for thought *by M***L on 31 December 2017* A great read. Marty does a top job of contrasting great product companies practices with the general populace. There are a great number of takeaways. Some things that weren’t addressed in this addition were things like measuring product manager performance; how discovery fits it with larger orgs need for business cases etc (in any detail); how things like stakeholder management is done with many product managers across many products when those stakeholders are the same individuals, or you have multiple stakeholders (eg. VP sales) in multiple geographies. This isn’t a knock on the book, but there are always realities that need to be accounted for. Definitely worth reading for any product manager or product leader. The techniques listed are extremely helpful and the clarity that comes through the first half of the book on org design, objective setting etc is brilliant. Thanks. ## Frequently Bought Together - Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group) - Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group) - Transformed: Moving to the Product Operating Model (Silicon Valley Product Group) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pe/products/56213958-inspired-how-to-create-tech-products-customers-love-silicon-valley](https://www.desertcart.pe/products/56213958-inspired-how-to-create-tech-products-customers-love-silicon-valley) --- *Product available on Desertcart Peru* *Store origin: PE* *Last updated: 2026-09-23*