--- product_id: 547143406 title: "Principles of Marketing, 19th Edition" price: "S/.233" currency: PEN in_stock: true reviews_count: 9 url: https://www.desertcart.pe/products/547143406-principles-of-marketing-19th-edition store_origin: PE region: Peru --- # Digital Age focus - social & tech savvy Real-world case studies - practical learning 19th Edition - Latest insights Principles of Marketing, 19th Edition **Price:** S/.233 **Availability:** ✅ In Stock ## Summary > 🚀 Elevate your marketing game with the ultimate playbook for the digital era! ## Quick Answers - **What is this?** Principles of Marketing, 19th Edition - **How much does it cost?** S/.233 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.pe](https://www.desertcart.pe/products/547143406-principles-of-marketing-19th-edition) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Interactive Learning Tools:** Benefit from charts, summaries, and end-of-chapter questions designed for deep understanding. - • **Simplified Complex Concepts:** Master marketing fundamentals with clear language and actionable examples. - • **Cutting-Edge Marketing Trends:** Stay ahead with the 19th edition’s fresh take on digital marketing and customer engagement. - • **Global & Local Brand Insights:** Learn from top global giants and iconic Indian brands like Royal Enfield and Patanjali. - • **Pandemic-Era Marketing Strategies:** Navigate COVID-19 challenges with up-to-date strategies shaping today’s market. ## Overview Principles of Marketing, 19th Edition by Pearson Education is a comprehensive textbook that blends foundational marketing concepts with the latest digital-age trends. Featuring real-world case studies from global and Indian brands, it equips students and professionals with practical tools to understand customer value, engagement, and evolving market dynamics, including pandemic-related challenges. ## Description Principles of Marketing 19th Edition discusses today’s key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information embedded with the innovative customer-value framework, this book helps students understand how to create value and gain loyal customers. This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that social media and technology play in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ innovative techniques to gain competitive advantage–from traditional marketing all-stars to new-age digital competitors. The feature-enriched content and simple language make this book a must-read for students and practicing managers to understand the fundamentals of marketing and the latest developments in the industry. Features – Marketing in a Digital Age of Customer Value and Engagement Threats and opportunities caused by the COVID-19 pandemic for marketers. New Real-World Brand Stories Highlights, Cases, and In-Text Examples like McDonald’s, Gillette, Nestle-Maggi, Hindustan Unilever Ltd., Procter and Gamble, Colgate-Palmolive, etc. Case studies on Indian brands like Patanjali Ayurved, Royal Enfield, Titan, Indigo Airlines, and many others Review: As expected, protected in shrink wrap - Came protected with shrink wrap and is the book I expected, the paper is that “fragile” textbook kind but that’s expected tbh Review: Comprehensive and Easy to Understand - I recently purchased Principles of Marketing, 19th Edition, and I’m really pleased with the content. This textbook is a great resource for anyone looking to learn about the fundamentals of marketing. The authors do an excellent job of breaking down complex concepts into easy-to-understand language, making it accessible for both beginners and those with more experience in the field. The book is well-structured, with clear chapters that cover key topics such as market research, consumer behavior, branding, and digital marketing. It’s also filled with real-world examples and case studies, which make the material more relatable and practical. The updated edition includes insights into the latest trends in the marketing world, especially with the rise of social media and digital advertising. The visuals and charts throughout the book are very helpful in reinforcing the material, and the end-of-chapter summaries and questions are great for review or discussion. Overall, this is an excellent textbook for students studying marketing or anyone interested in expanding their knowledge of marketing principles. Highly recommended! ## Features - Pearson Education - Principles of Marketing, 19th Edition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #262,508 in Textbooks (Special Features Stores) | | Customer Reviews | 4.6 out of 5 stars 105 Reviews | ## Images ![Principles of Marketing, 19th Edition - Image 1](https://m.media-amazon.com/images/I/61ktsK4UGJL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ As expected, protected in shrink wrap *by D***B on September 25, 2025* Came protected with shrink wrap and is the book I expected, the paper is that “fragile” textbook kind but that’s expected tbh ### ⭐⭐⭐⭐⭐ Comprehensive and Easy to Understand *by L***N on November 24, 2024* I recently purchased Principles of Marketing, 19th Edition, and I’m really pleased with the content. This textbook is a great resource for anyone looking to learn about the fundamentals of marketing. The authors do an excellent job of breaking down complex concepts into easy-to-understand language, making it accessible for both beginners and those with more experience in the field. The book is well-structured, with clear chapters that cover key topics such as market research, consumer behavior, branding, and digital marketing. It’s also filled with real-world examples and case studies, which make the material more relatable and practical. The updated edition includes insights into the latest trends in the marketing world, especially with the rise of social media and digital advertising. The visuals and charts throughout the book are very helpful in reinforcing the material, and the end-of-chapter summaries and questions are great for review or discussion. Overall, this is an excellent textbook for students studying marketing or anyone interested in expanding their knowledge of marketing principles. Highly recommended! ### ⭐⭐⭐⭐ good *by L***A on October 16, 2024* The book came in perfect condition, I was very helpful considering it was a book for school ## Frequently Bought Together - Principles of Marketing, 19th Edition - Marketing 6.0: The Future Is Immersive - Marketing Management, Global Edition --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.pe/products/547143406-principles-of-marketing-19th-edition](https://www.desertcart.pe/products/547143406-principles-of-marketing-19th-edition) --- *Product available on Desertcart Peru* *Store origin: PE* *Last updated: 2026-09-14*