---
product_id: 52096334
title: "The Art of Looking Sideways: 0000"
price: "S/.1113"
currency: PEN
in_stock: true
reviews_count: 13
url: https://www.desertcart.pe/products/52096334-the-art-of-looking-sideways-0000
store_origin: PE
region: Peru
---

# The Art of Looking Sideways: 0000

**Price:** S/.1113
**Availability:** ✅ In Stock

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- **What is this?** The Art of Looking Sideways: 0000
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- **Is it available?** Yes, in stock and ready to ship
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## Description

Buy The Art of Looking Sideways: 0000 1 by Fletcher, Alan (ISBN: 9780714834498) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: A Delight to Have and to Hold - This is simply an astonishing book that is a joy to own. This is a large book with over 500 large format pages. It is described by its author Alan Fletcher as the work of a visual Jackdaw to produce an exploration of the workings of the eye, the hand, the brain and the imagination. As he describes it 'The book attempts to open windows to glimpse views rather than dissect the pictures on the wall. To look at things from unlikely angles.... The book has no thesis, is neither a whodunit or a how-to-do-it, has no beginning middle or end. It's a journey without a destination.... It is unlike most books, those that are concerned with the mechanics rather than the thoughts, with the match rather than the fire.' The result is not a book to sit down and read sequentially from cover to cover, rather an environment of ideas and stimuli through which to journey, an exploration in which to become immersed. Reading the other reviews, many seem to come from graphic designers, indeed the author is a renown graphic designer himself. The result is a book that is a delight to hold. The different paper types and textures, intriguing layouts and inviting formats mean that every page turned leads to new discoveries even before their content is examined. Its merits as an exemplar of the art of design are clear, but this is much more than a role model for designers. It is a book that in infinite ways serves as a catalyst for thinking. It has a multifaceted ability to present aspects of the world in new ways, that defy you ever again seeing them the way you always have in the past. Through the imaginative use of images and text, quotations, snippets of information, and a host of other approaches, this is a feast for the mind as well as the eye. It's not simply a book that I can't stop dipping into, I can't stop smiling at the fact that Alan Fletcher took the time, care and attention to detail to share it with me. It is quite simply a pleasure to hold and a feast to read.
Review: Amazing - Having been interested in graphic design for a couple of years this was the first book I bought to do with the subject, there's no one like Alan Fletcher for one of your first design books. The amount of "stuff" in the book is astounding, you can really see how much time, energy and thought Fletcher has put into this, it is basically a catalogue of thoughts, wit, ideas and work by Fletcher. From a quote about how good it feels to write on a rubber with a biro to a diagram of every breed of dog! There are some really interesting sketches and diagrams that let you feel what he was feeling or think how he was at the time, so his personality comes through a lot. It's definately not a book designed to be read cover to cover because there simply is no need, it goes along at it's own pace, amazing and intriguing you along the way. It features great Fletcher hand drawn typoraphy, interesting page textures and amazing colour, so it's a piece of design itself. So just pick it up, have a flick through whenever you want, because it's definately going to please you if you are at all interested in graphics.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 267,819 in Books ( See Top 100 in Books ) 88 in Literary Studies 1,554 in Individual Artists 2,380 in Encyclopaedias (Books) |
| Customer reviews | 4.5 4.5 out of 5 stars (293) |
| Dimensions  | 21.91 x 6.03 x 25.08 cm |
| Edition  | 1st |
| ISBN-10  | 0714834491 |
| ISBN-13  | 978-0714834498 |
| Item weight  | 2.54 kg |
| Language  | English |
| Print length  | 1068 pages |
| Publication date  | 17 July 2001 |
| Publisher  | Phaidon Press |

## Images

![The Art of Looking Sideways: 0000 - Image 1](https://m.media-amazon.com/images/I/81NNjU3Kh+L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A Delight to Have and to Hold
*by S***N on 12 September 2005*

This is simply an astonishing book that is a joy to own. This is a large book with over 500 large format pages. It is described by its author Alan Fletcher as the work of a visual Jackdaw to produce an exploration of the workings of the eye, the hand, the brain and the imagination. As he describes it 'The book attempts to open windows to glimpse views rather than dissect the pictures on the wall. To look at things from unlikely angles.... The book has no thesis, is neither a whodunit or a how-to-do-it, has no beginning middle or end. It's a journey without a destination.... It is unlike most books, those that are concerned with the mechanics rather than the thoughts, with the match rather than the fire.' The result is not a book to sit down and read sequentially from cover to cover, rather an environment of ideas and stimuli through which to journey, an exploration in which to become immersed. Reading the other reviews, many seem to come from graphic designers, indeed the author is a renown graphic designer himself. The result is a book that is a delight to hold. The different paper types and textures, intriguing layouts and inviting formats mean that every page turned leads to new discoveries even before their content is examined. Its merits as an exemplar of the art of design are clear, but this is much more than a role model for designers. It is a book that in infinite ways serves as a catalyst for thinking. It has a multifaceted ability to present aspects of the world in new ways, that defy you ever again seeing them the way you always have in the past. Through the imaginative use of images and text, quotations, snippets of information, and a host of other approaches, this is a feast for the mind as well as the eye. It's not simply a book that I can't stop dipping into, I can't stop smiling at the fact that Alan Fletcher took the time, care and attention to detail to share it with me. It is quite simply a pleasure to hold and a feast to read.

### ⭐⭐⭐⭐⭐ Amazing
*by U***K on 15 October 2009*

Having been interested in graphic design for a couple of years this was the first book I bought to do with the subject, there's no one like Alan Fletcher for one of your first design books. The amount of "stuff" in the book is astounding, you can really see how much time, energy and thought Fletcher has put into this, it is basically a catalogue of thoughts, wit, ideas and work by Fletcher. From a quote about how good it feels to write on a rubber with a biro to a diagram of every breed of dog! There are some really interesting sketches and diagrams that let you feel what he was feeling or think how he was at the time, so his personality comes through a lot. It's definately not a book designed to be read cover to cover because there simply is no need, it goes along at it's own pace, amazing and intriguing you along the way. It features great Fletcher hand drawn typoraphy, interesting page textures and amazing colour, so it's a piece of design itself. So just pick it up, have a flick through whenever you want, because it's definately going to please you if you are at all interested in graphics.

### ⭐⭐⭐⭐⭐ love this book so much
*by M***. on 1 December 2025*

One of my most treasured books

## Frequently Bought Together

- The Art of Looking Sideways
- Beware Wet Paint

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*Product available on Desertcart Peru*
*Store origin: PE*
*Last updated: 2026-04-22*