---
product_id: 50564912
title: "L'Oreal Paris Superior Preference Color Care System Dark Ash Brown"
brand: "l'oreal paris"
price: "S/.429"
currency: PEN
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.pe/products/50564912-loreal-paris-superior-preference-color-care-system-dark-ash-brown
store_origin: PE
region: Peru
---

# 9 weeks fade-defying color No-drip gel formula Vitamin E-infused conditioner L'Oreal Paris Superior Preference Color Care System Dark Ash Brown

**Brand:** l'oreal paris
**Price:** S/.429
**Availability:** ✅ In Stock

## Summary

> 🎨 Own your shade, defy the fade, and shine like never before!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Color Care System Dark Ash Brown by l'oreal paris
- **How much does it cost?** S/.429 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pe](https://www.desertcart.pe/products/50564912-loreal-paris-superior-preference-color-care-system-dark-ash-brown)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gray Coverage Mastery:** Seamlessly covers gray hair with deep, natural dark ash brown tones for a confident, youthful appearance.
- • **Long-Lasting Radiance:** Enjoy rich, luminous color that stays vibrant for up to 9 weeks—because your look deserves endurance.
- • **Precision Application:** No-drip gel formula ensures mess-free, exact coverage for a flawless salon-quality finish at home.
- • **All Hair Types Welcome:** Formulated to work beautifully on every hair type, empowering you to express your signature style effortlessly.
- • **Nourishing Shine Protect:** Vitamin E and UV filter-infused conditioner locks in color brilliance while leaving hair silky and resilient.

## Overview

L'Oreal Paris Superior Preference Dark Ash Brown is a permanent hair color kit featuring a no-drip gel formula and a shine-protecting conditioner infused with Vitamin E and UV filters. Designed for all hair types, it delivers rich, fade-defying color with full gray coverage that lasts up to 9 weeks, combining advanced technology with nourishing care for salon-quality results at home.

## Description

Product Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. Directions Apply the gel hair dye formula to your hair, then use the included conditioner to help lock in first day color vibrancy and brilliance, completing the process in minutes for a salon-like look.

Review: The color is brilliant, such an empowering yet settle and calm yet ... - Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.
Review: Does what it says - Bought for my wife who likes this

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004C0O2EO |
| Benefits | Protect color and shine enhancement |
| Best Sellers Rank | 640,305 in Beauty ( See Top 100 in Beauty ) 7,830 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | Brown |
| Container Type | Bottle |
| Customer Reviews | 4.2 out of 5 stars 520 Reviews |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 00071249253045 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item Type Name | L'Oreal Paris Preference Fade-Defying Shine Permanent Hair Colour 4A Dark Ash Brown 1 Count |
| Item Weight | 0.01 Kilograms |
| Item form | Gel |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 071249253045 |
| Material Features | Gel-based with Conditioning |
| Material Type Free | Ammonia Free |
| Model Number | 071249253045 |
| Number of Items | 1 |
| Package information | Bottle |
| Product benefits | Protect color and shine enhancement |
| Recommended Uses For Product | Hair coloring, Grey hair coverage |
| Set Name | Hair Color Kit |
| Suitable Hair Colour | Dark Brown |
| UPC | 071249253045 |
| Unit Count | 1 count |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** Brown
- **Hair type:** All
- **Item form:** Gel
- **Material Type Free:** Ammonia Free
- **Material feature:** Gel-based with Conditioning
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Protect color and shine enhancement
- **Unit count:** 1 count

## Images

![L'Oreal Paris Superior Preference Color Care System Dark Ash Brown - Image 1](https://m.media-amazon.com/images/I/81t1i+N4hIL.jpg)
![L'Oreal Paris Superior Preference Color Care System Dark Ash Brown - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg)
![L'Oreal Paris Superior Preference Color Care System Dark Ash Brown - Image 3](https://m.media-amazon.com/images/I/81548BoFCfL.jpg)
![L'Oreal Paris Superior Preference Color Care System Dark Ash Brown - Image 4](https://m.media-amazon.com/images/I/71e1ua0plTL.jpg)
![L'Oreal Paris Superior Preference Color Care System Dark Ash Brown - Image 5](https://m.media-amazon.com/images/I/81ZFvW5hTdL.jpg)

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ The color is brilliant, such an empowering yet settle and calm yet ...
*by E***. on 6 November 2017*

Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.

### ⭐⭐⭐⭐⭐ Does what it says
*by M***R on 8 December 2018*

Bought for my wife who likes this

### ⭐ Neither ashy nor dark
*by S***A on 2 February 2020*

This colour is neither ashy nor dark. I have naturally dark ashy hair and for a while now have been using nice n easy’s ‘darkest natural brown’ but found that it still left warm undertones in my hair which was noticeable as soon as my roots grew out even a tiny amount. Was really hoping this colour would solve that but unfortunately it was MORE orangey than my previous colour and definitely a lighter brown. I’m really surprised by the other reviews here saying that it’s the perfect cool and dark colour, almost feels like I was sent something different! Anyway it didn’t work for me, will need to re dye with my previous colour.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4A Dark Ash Brown, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 4A Dark Ash Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary

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*Product available on Desertcart Peru*
*Store origin: PE*
*Last updated: 2026-08-09*