---
product_id: 38767280
title: "Principles of Marketing"
price: "S/.710"
currency: PEN
in_stock: true
reviews_count: 13
url: https://www.desertcart.pe/products/38767280-principles-of-marketing
store_origin: PE
region: Peru
---

# Principles of Marketing

**Price:** S/.710
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Principles of Marketing
- **How much does it cost?** S/.710 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.pe](https://www.desertcart.pe/products/38767280-principles-of-marketing)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

desertcart.com: Principles of Marketing: 9780134492513: Armstrong, Gary, Armstrong, Gary: Books

Review: Saved Money - Loved renting the books for class. Book was in great condition.
Review: Super informative & Interesting - Loved the relevant content, and the company stories were very interesting, since it is brands that we all know!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #677,091 in Books ( See Top 100 in Books ) #121 in Business Marketing #1,990 in Marketing (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (644) |
| Dimensions  | 11 x 8.6 x 1.1 inches |
| Edition  | 17th |
| ISBN-10  | 013449251X |
| ISBN-13  | 978-0134492513 |
| Item Weight  | 3.53 ounces |
| Language  | English |
| Print length  | 736 pages |
| Publication date  | January 4, 2017 |
| Publisher  | Pearson |

## Images

![Principles of Marketing - Image 1](https://m.media-amazon.com/images/I/61VIKY4Rr+L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Saved Money
*by J***S on August 10, 2020*

Loved renting the books for class. Book was in great condition.

### ⭐⭐⭐⭐⭐ Super informative & Interesting
*by A***R on September 21, 2020*

Loved the relevant content, and the company stories were very interesting, since it is brands that we all know!

### ⭐⭐⭐⭐⭐ Great
*by F***O on August 1, 2021*

Very good value, bought it for my MBA class

## Frequently Bought Together

- Principles of Marketing
- Texas Instruments BA II Plus Financial Calculator, Black Medium
- Management

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.pe/products/38767280-principles-of-marketing](https://www.desertcart.pe/products/38767280-principles-of-marketing)

---

*Product available on Desertcart Peru*
*Store origin: PE*
*Last updated: 2026-04-22*