---
product_id: 320768623
title: "Strategic Marketing Management - The Framework, 10th Edition Paperback – 15 Jan. 2019"
brand: "alexander chernev"
price: "S/.560"
currency: PEN
in_stock: false
reviews_count: 1
url: https://www.desertcart.pe/products/320768623-strategic-marketing-management-the-framework-10th-edition-paperback-15-jan
store_origin: PE
region: Peru
---

# Strategic Marketing Management - The Framework, 10th Edition Paperback – 15 Jan. 2019

**Brand:** alexander chernev
**Price:** S/.560
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Strategic Marketing Management - The Framework, 10th Edition Paperback – 15 Jan. 2019 by alexander chernev
- **How much does it cost?** S/.560 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.pe](https://www.desertcart.pe/products/320768623-strategic-marketing-management-the-framework-10th-edition-paperback-15-jan)

## Best For

- alexander chernev enthusiasts

## Why This Product

- Trusted alexander chernev brand quality
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## Description

Full description not available

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #20,765 in Books ( See Top 100 in Books ) #22 in Marketing & Consumer Behavior #56 in Marketing (Books) |
| Customer Reviews | 4.4 out of 5 stars 107 Reviews |

## Images

![Strategic Marketing Management - The Framework, 10th Edition Paperback – 15 Jan. 2019 - Image 1](https://m.media-amazon.com/images/I/61G+C3BoWQL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A great book that brings marketing to a new height!
*by K***T on 10 July 2024*

Being a post-graduated degree holder in marketing, personally attended Mr. Michael Porter's (my idol :) ) lectures somewhat 30++ years ago and have practiced marketing ever since, the basic principles have never changed but I rather say Mr. Chernev has stretched these principles wider, boarder and brought them all to the next height that fits the current marketing needs. Especially the 2 Appendices that practically put the theories in actions. Highly recommend this book particularly for people like me who believe "I know everything". May be a little difficult for undergrad to correlate to scenario of the real world, but who cares, there are plentiful of case studies the lead you to think deeper.

## Frequently Bought Together

- Strategic Marketing Management - The Framework, 10th Edition
- The Marketing Plan Handbook, 6th Edition
- Strategic Brand Management, 3rd Edition

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*Product available on Desertcart Peru*
*Store origin: PE*
*Last updated: 2026-02-04*